page-builder: advocacy Marta Fornal de Seixas

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Presentation transcript:

page-builder: advocacy Marta Fornal de Seixas

Single build process for all page types page-builder Single build process for all page types On-page editor Simplicity Customisation

What we will cover Preparing your account for page-builder Building advocacy pages Building elements & features Testing & Publishing Templates & best practice – how to best manage your account and content

Data capture Newsletter sign up, event sign up Petitions Questionnaires Request resources form ‘Manage your preferences’ page Notification emails can be sent for each submission

Live examples CPAG subscribe page BLF embedded sign up page Greenpeace petition Greenpeace stand in solidarity petition

Innovation Brand new Image blocks Mobile content Conditional field updates List swap Set value Conditional auto-responders Shared elements library Locales Conditional notification settings

Into the software…

Supporter actions targeting campaign stakeholder Email to target Supporter actions targeting campaign stakeholder Databases Engaging Networks manages – mapped to postcode Custom contact databases – any target – any language Single contacts & groups Webforms Other contacts can be copied in

Unlock Democracy CPAG Global Witness Amnesty Canada CIWF Live examples Unlock Democracy CPAG Global Witness Amnesty Canada CIWF

Targeting options & new features Innovation Targeting options & new features Unified database selection process – custom databases and contacts, multiple target databases CC & BCC settings Target display options Conditional message content Processing rules - redirect and filter

Into the software…

Reminders DEMO URL – Test process – both emails come to the tester for review. NEVER PUBLISH DEMO URLs! LIVE URLS – where to find them? Make sure status is LIVE before publishing URLs. Track the channels – Facebook, Twitter and others Editing live campaigns – do it carefully and test Duplicating from Live campaigns – watch out and unlink elements if needed!

Did you know? Social sharing Twitter, Facebook, G+ Iframes Embed a form on your website Action redirect Ask for donations after taking action Subscription preferences page Profiles & conditional content Dependencies &dynamic forms Background contact information Add custom data Form optimisation Postcode lookup, error alerts, validations

Coming up Tweet your MP E-cards Social proof & display widgets A/B testing

Coming up Address blocks Editable areas in target messages