1. Election Tools
Marta Fornal de Seixas

2. Agenda Introduction – Political tab and available features
Why and when use it
Main benefits of the tools
In the software – how it works
questions

3. ‘Political’
Integrate ‘political’ and ‘campaigning’ – not necessarily used as an isolated tool
Engage with politicians directly – political tool
Collect support for specific issues – sign up page for politicians
Segment your supporters to create more effective communication - data mapping

4. Direct communication with politicians
Engage with politicians directly – combine with supporter campaign action
developing a relationship with politicians – introducing the issue before the campaign launch
Direct targeting during election
Send event invitations (registration forms)
Send press releases/ reports on specific issues
Follow up with politicians who participated in an event
Effective political targeting – specific MPs , if there is something happening in their constituency or if they are crucial to the campaign

5. Political email tool easy to set up email
variety of political databases
effective segmentation - wide range of filtering tools to identify specific political targets

6. Segmentation – effective political targeting and supporter communication
targeting specific MPs , if there is something specific happening in their constituency or if they are more crucial to the specific campaign
Segmentation of supporters with the use of related political data
contacting specific constituencies or specific areas of the country that are crucial to the campaign
sending different campaign asks based on where supporters live

7. Political data mapping
Add relevant political data to supporter record
a choice of political databases
automated daily mapping - no need to run the data manually
The result:
easy profiling of supporter data
customisation of supporter s

8. Election tools
collecting support and comments from politicians during elections
possibility of sharing with supporters through the website or campaign pages
data calls to promote results

9. Political ‘issues’ collecting support and comments on specific issues
with direct link to the support page
reporting tools
comments moderation page
link with supporter campaigns - show support and comments & alternate messages using ‘redirect and filter’ tools

10. Take away points do you do effective political targeting?
do you segment your supporters data?
do you target only relevant supporters in areas crucial to your campaigns?
how much do you customise supporter communication?

11. Questions ?