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July 18, 2013 THINKING THURSDAYS Social Media 101 Workshop & Social Media Trends & Best Practices

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Maria Schomaker has been a meeting professional for 20+ years, including stints as a planner and supplier. She has been Freemans onsite liaison at Maritz Travel Company since 2010, playing a major role managing combined projects. Maria is currently an adjunct faculty at St. Louis Community College, and a Certified Meeting Professional, having earned her designation in Maria also leads an internal CMP prep course at Freeman for those interested in becoming certified and enjoys guiding industry professionals of all levels to earn this esteemed certification. Maria Schomaker, CMP Business Development, Freeman

Presented by Maria Schomaker, CMP and Gayle Dahlman, Certification Director, CIC June 20, 2013

Awarded CMP in 2001 Business Development onsite at Maritz Travel Adjunct instructor at St. Louis Community College since Fall 2007 Event Planning I - Use the PMM Textbook

Certification Director for the Convention Industry Council for the CMP Program

CIC owns and administers the CMP Program

Launched in 1985 by Convention Liaison Council; now Convention Industry Council Designed to enhance professionalism of meeting and business results

When 350 participants must take notes during a presentation, or refer to handouts, and the presentation is by a panel of experts, the best room setup would be which of the following? A. Theatre style with a single podium B. Classroom style with a head table for the panel C. Round tables for 8 each D. Chevron style with a hollow square E. Boardroom style, with a T shape

Stakeholders data in a needs assessment will include which of the following? A. Level 1 objectives B. ROI C. RFP D. Reasons or objectives for participating E. Meeting content, messages, and program design

Establish the level of knowledge and performance required for certification Recognize and raise industry standards, practices, and ethics Elevate the profile of certified professionals Advance the art and science of meeting management

Improve knowledge and performance of meeting professionals Promote the status and credibility of the meeting profession Advance uniform standards of practice

CMM (Certification in Meeting Management) CEM (Certified Exhibition Management) DMCP (Destination Meeting Certified Professional) CAE (Certified Association Executive) CHA (Certified Hotel Administrator) CSEP (Certified Special Events Planner) CPCE (Certified Professional Catering Executive) CTA (Certified Travel Counselor) CHSE (Certified Hospitality Sales Executive) CMMM (Certified Medical Meeting Manager )

If a table lectern will be used at the head table, how much extra room must be allowed to accommodate it? A. 10 inches B. 12 inches C. 18 inches D. 24 inches E. 30 inches

Global and Diverse Community of Professionals More than 14,000 have been certified from 47 countries; 10,000 currently 70% of CMPs are planners 25% are suppliers 5% are Educators, Academics

Martin Sirk, CEO of the International Congress and Convention Association said his long-term support for CMP: is based on the perception that our global Industry needs a universally recognized body of professional knowledge, and CMP is the only viable candidate program.

Which one learning format below provides a display of reports and papers, usually based on research, which may or may not be accompanied by the authors? A. Plenary sessions B. Roundtables C. Symposium D. Poster sessions E. Workshops

Competitive Advantage – conveys credibility Peer Acceptance – immediately recognized Recognition – distinguishes holders as career professionals Professional Development – increases knowledge in all aspects of meeting management Commitment – goal driven in their career

What should an event website include for effective content? A. A thorough agenda B. Speaker information C. Hotel and travel information D. Conference reminder or alert feature E. All of the above are appropriate

ApplicationCandidateExam Copyright Convention Industry Council

Work experience Education Continuing Professional Education

Section 1 – Professional Experience in the Meeting, Event, Exhibition and Hospitality/Tourism Industry Section 2 – Continuing Education or Internship

Must have been completed at the time of the application submission: Option 1: A minimum of 36 months of work experience in the industry Option 2: Candidates with a degree in meeting, event, exhibition and hospitality / tourism management can apply after 24 months of work experience Option 3: Full-time instructors at a meeting / hospitality university with 36 months work experience Required Documentation: Resume Diploma / Transcript (Option 2)

Option 1: Twenty-five (25) hours of continuing education within the past 5 years CMP International Standards Proof of attendance Option 2: An approved internship / apprenticeship in the industry with a minimum of 200 hours Proof of completion

To be comfortable at a foreign event destination, most international travelers need to know which of the following before traveling? A. Emergency contact for all attendees B. Type of attendee identification system C. Electrical voltage and type of socket D. Convention centre regulations regarding food E. Location of nearby churches and times of service

Supersedes CMP Blueprint Created by industry subject matter experts Defines knowledge and skills to be successful Aligned with other international competency standards Periodically updated

Eligibility: 1 year = 4 testing periods CIC recommends a minimum of 100 hours of study

Apex Glossary Official CMP Practice Exam PCMA Online Prep Course Study Groups

Whistle-blowers are protected by federal law from retaliation by their employers if they work for which of the following? A. Publicly held corporations B. Non-profit associations C. Government agencies D. All the above E. None of the above

New computer based testing; first offered in July locations throughout the US Appointment based Situational questions: A – D = one correct answer 165 questions (15 un-scored embedded within the exam)

DomainPercentage Exam Questions A. STRATEGIC PLANNING16%24 B. PROJECT MANAGEMENT15%22 C. RISK MANAGEMENT8%12 D. FINANCIAL MANAGEMENT10%15 E. HUMAN RESOURCES3%5 F. STAKEHOLDER MANAGEMENT8%12 G. MEETING OR EVENT DESIGN16%24 H. SITE MANAGEMENT12%18 I. MARKETING11%16 J. PROFESSIONALISM1%2 Total 100% Total 150 Copyright Convention Industry Council

Your To-Do List Visit ww.conventionindustry.orgww.conventionindustry.org Download and review: CMP International Standards CMP Candidate Handbook CMP Application Review the application and exam schedules Weigh your study needs and methods Factor your own personal and professional obligations into your timeline Build a personal plan that works for you. Give yourself time to prepare for the exam. Build a personal plan that works for you. Give yourself time to prepare for the exam. Copyright Convention Industry Council

Application SubmissionApplication Notification May 14 – July 30, 2013August 13, 2013 August 12 – October 7, 2013 October 21, 2013

Exam Registration Appointment Scheduling Exam Period August 14- September 4 September 16-November 6 November / 2014 October 22-November 12 November 21, January 23, January 22, 2014 February 1, 2014

CMP Program Fees CMP Application Submission Fee$250 CMP Examination Registration Fee$450 Copyright Convention Industry Council

Where can a planner go to get referrals of reputable destination management companies in a given area? A. ISES B. MPI C. PCMA D. ADME E. DMAI

Five Years Five Years Copyright Convention Industry Council

Maintaining Your CMP Recertification required every 5 years Requirements Continuing employment in the industry Ongoing commitment to professional development and continuing education Create a CMP folder to keep record of your continuing education and industry activities. Copyright Convention Industry Council CMP

Lets test your knowledge

When 350 participants must take notes during a presentation, or refer to handouts, and the presentation is by a panel of experts, the best room setup would be which of the following? B.Classroom style with a head table for the panel PMM5 p. 348

Stakeholders data in a needs assessment will include which of the following? D.Reasons or objectives for participating PMM5, p. 20

If a table lectern will be used at the head table, how much extra room must be allowed to accommodate it? E.30 inches CIC8, p.361

Which one learning format below provides a display of reports and papers, usually based on research, which may or may not be accompanied by the authors? D.Poster sessions PMM5, p. 278

What should an event website include for effective content? E.All of the above are appropriate CIC8, p.221

To be comfortable at a foreign event destination, most international travelers need to know which of the following before traveling? C.Electrical voltage and type of socket CIC International, p.26-27

Whistle-blowers are protected by federal law from retaliation by their employers if they work for which of the following? D. All the above PMM5, p.598

Where can a planner go to get referrals of reputable destination management companies in a given area? D. ADME – Association of Destination Management Executives CIC8, p.211

Associations typically hold trade shows for what essential purpose? A. To make a profit that contributes as much as 30% of the associations annual income B. To evaluate exhibitors as to the quality they provide the associations members C. To cover the cost of the annual meeting D. To exhibit E. To provide members with entertainment during meals

Associations typically hold trade shows for what essential purpose? A. To make a profit that contributes as much as 30% of the associations annual income PMM5, p. 240

How many bartenders are required for a cash bar at a reception for 500 people? A. 25 B. 20 C. 15 D. 10 E. 5

How many bartenders are required for a cash bar at a reception for 500 people? E. 5 CIC International, p. 49

Which of the following factors is most important to consider when developing packaging for strategic partners? A. Arbitration clause B. What other sponsorship opportunities the potential strategic partners have C. How many strategic partners can the organization accept and still deliver value D. How old the assets are E. How much the other organizations charge for their assets

Which of the following factors is most important to consider when developing packaging for strategic partners? C.How many strategic partners can the organization accept and still deliver value PMM5, p. 53

Which of the following lighting types is the opposite of a spotlight and is used to light a wide area evenly? A. Wide light B. LED C. Intelligent lighting D. Wash E. Gobo

Which of the following lighting types is the opposite of a spotlight and is used to light a wide area evenly? D. Wash PMM5, p.459

What is the primary benefit of selecting an official air carrier for a meeting? A. They will add more flights to the host city to accommodate meeting attendees B. They will extend a discount to meeting attendees C. They will become a valuable member of the organization D. They will provide site selection tickets E. They will give the host organization a fee per ticket purchased by attendees

What is the primary benefit of selecting an official air carrier for a meeting? B. They will extend a discount to meeting attendees PMM5, p.512

Besides the local bus company, who else might help the meeting planner arrange shuttle service to/from the airport to/from a convention center to various hotels? A. The airline B. The hotels C. A DMC D. All the above E. None of the above

Besides the local bus company, who else might help the meeting planner arrange shuttle service to/from the airport to/from a convention center to various hotels? C. A DMC CIC 8, p. 381

The term wayfinding covers all of the following items, except one (select the one aspect that is not typically part of wayfinding at a meeting.) A. Personal mental maps of orientation B. Visual cues in facility design C. Floor plans D. Audio systems to direct movements E. Décor

The term wayfinding covers all of the following items, except one (select the one aspect that is not typically part of wayfinding at a meeting.) E. Décor PMM5, p.440

Why do hotels typically provide meeting space with little or no charge for the rooms (what do they expect in exchange.) A. Revenue from guestrooms B. Revenue from food and beverage C. Revenue for the bar D. All the above E. None of the above

Why do hotels typically provide meeting space with little or no charge for the rooms (what do they expect in exchange.) D. All the above CIC8, p. 324

Which of the following is not considered a significant influence for data collection methods? A. The purpose of the evaluation B. The type of evaluation instruments used C. The person who is providing the data D. The timing of data collection E. The levels of evaluation being pursued

Which of the following is not considered a significant influence for data collection methods? C. The person who is providing the data PMM5, p.702

Which of the following is not a strategic meeting management strategy? A. Assess and identify any gaps between in-house skills or knowledge and those required B. Create a customer satisfaction evaluation process C. Identify key functions and skills needed to complete them D. Outsource as many tasks as possible E. Determine key in-house partnerships

Which of the following is not a strategic meeting management strategy? D. Outsource as many tasks as possible CIC8, P.14

What types of risks might a meeting manager face? A. Risks of protestors against speakers, attendees, or materials covered at meeting B. Risks of a drastic drop in attendees due to circumstances beyond the managers control C. Risks associated with the destination D. Risks associated with the facility itself E. All of the above are potential

What types of risks might a meeting manager face? E. All of the above are potential PMM5, p.674

The critical difference between indirect costs and variable costs are which of the following? A. Which contains fixed costs B. Break-even point C. Indirect costs are overhead items, whereas variable costs simply vary with the number of attendees D. Indirect costs are based on number of attendees, whereas variable costs are based on the contracts negotiated E. Where the zero-base is

The critical difference between indirect costs and variable costs are which of the following? C. Indirect costs are overhead items, whereas variable costs simply vary with the number of attendees CIC8, p.50