A joint celebration of Vishu and Baisakhi ! Bridging traditions. That is the theme of this North meets South cultural event aimed at bringing together the multi-cultural and diverse Indian population in Dubai, using music as a medium to connect. A not-for-profit event, the show focuses on promoting the varied branches of Indian music, spanning Carnatic classical and Hindustani light, while providing a platform for debut artistes to share the stage with seasoned music professionals. The show will introduce the soulful Ajinkya Pusalkar, presenting the Hindustani light form of music including ghazals, light film songs and semi-classical renditions, alongside Dr. Sreevalsan Menon, a Carnatic music scholar and vocalist, who has performed live in multiple cities across the globe. Event Concept

Event details Day and Date : Friday, April 25th, 2014 Venue : TBA Time : 7.00 p.m. to 10.30 p.m. No. of invitees : 300-350 Ticket pricing : Aed 100/- per person Event details

Event agenda 7.00 p.m. : Welcome note Introduction of program and artistes 7.10 - 8.30 p.m. : Carnatic Classical vocal recital by Dr. Sreevalsan Menon and accompanying artistes on Violin, Mridamgam and Ghatam 8.40 - 9.00 p.m. : Refreshments break 9.00 - 10.20 p.m. : Hindustani light music recital by Ajinkya Pusalkar and accompanying artistes on tabla, keyboard, octopad and flute 10.20 – 10.30 p.m. : Vote of Thanks Presentation of mementos to artistes Event agenda

Artist profile Sreevalsan Menon Dr. Sreevalsan J. Menon is an Indian Carnatic vocalist and a music composer hailing from Kerala. After initial training under Rajalakshmi Krishnan (disciple of Chembai Vaidyanatha Bhagavathar) and violinist T.V. Ramani at Thrissur, he had much of his advanced tutelage under the late Neyyattinkara Vasudevan. Sreevalsan is an 'A' grade artist of All India Radio and has given concerts all over the country including the National Concerts of AIR and Doordarshan. He has received several awards including Kerala Sangeetha Nataka Akademi Award 2013,[2] from the Madras Music Academy, and a title from Krishna Gana Sabha, also in Chennai, besides such institutions of repute in the Deccan. He has also participated in Music Transcends, a symphony held at Washington DC in 2004, integrating Western and Indian classical music. His jugalbandis with Hindustani vocalist Ramesh Narayan and late Kathakali musicians Kalamandalam Sankaran Embranthiri and Kalamandalam Hyderali have been widely appreciated. Sreevalsan's music albums are fresh and innovative. They include Vanaprastham, a musical interpretation of the famous short story by M.T. Vasudevan Nair; Monsoon Anuraga a musical experience on monsoon rains. Vismaya, a fantasy video album featuring Artist Namboodiri, M T Vasudevan Nair and Sreevalsan himself. He has given Carnatic vocal performances and lecture demonstrations throughout India, the Middle East, UK, US, Canada and Africa. Currently, he works as Associate Professor at the Kerala Agricultural University in Thrissur, and is a Ph D in Agricultural Extension from IARI, New Delhi. (He earned his doctorate with research on the social impact of rubber cultivation.) A native of Kunissery in Palakkad district, Sreevalsan currently lives in the temple town of Tripunithura off Kochi. Sreevalsan's 2 songs ( "I Be Here" & "I Have Secrets") and background score for Saint Dracula has been qualified for songs and original score categories of 85th academy awards. Artist profile Sreevalsan Menon

Artist profile Ajinkya Pusalkar Ajinkya Pusalkar is a professional singer and musician hailing from Pune, Maharashtra. He has trained in Hindustani classical and contemporary music under the direct tutelage of Shri Suresh Wadkar, a renowned name in the Hindi and Marathi film industry. After completing his Chemical Engineering, Ajinkya joined the Ajivasan Music Academy where he spent 5 years acquiring a wealth of knowledge and skills, both in Hindustani classical vocal as well as instrumental music, directly from his guru, Shri Suresh Wadkar and his mentor, Shrimati Prem Vasant, daughter of Acharya Jialal Vasant, a veteran music scholar and founder of the Ajivasan music school. Subsequently Ajinkya took on a teaching role at the Ajivasan Music Academy in Dubai in 2012, successfully organizing and performing in various cultural music shows across the city. Artist profile A powerhouse of talent, Ajinkya is at equal ease with a harmonium, a guitar, a sitar as well as a piano. Ajinkya's singing versatility is evident in his performances, ranging from pure classical renditions to ghazals, marathi bhav-geet, retro and contemporary film songs as well as devotional music, all bearing his signature soulful expression. Ajinkya’s music style is a refreshing amalgam of the old and the new, reflecting his passion for innovation and fusion, while maintaining a meticulous focus on melody. His singing possesses a free-flowing intensity and an experimental approach, structured within the boundaries of his classical training. He currently resides in Mumbai, where he returned to further enhance his music capabilities. Keenly working towards pursuing a career in the Indian music industry, he is presently working on his debut solo album, with all songs composed and sung by him, scheduled for release in the near future. Ajinkya Pusalkar

Communication plan Aim is to popularize the concept and vision of a bridging the cultural divide and bringing people together Tie up with leading radio channel and magazine partners for promotions on air and in print through ad spots and interviews Online marketing through social media sites like Facebook and Twitter alongside event sites like TimeOut Dubai, Whats Up Dubai and others Fliers and posters at sponsor sites and popular retail outlets, restaurants and cafes for sale of tickets SMS and telemarketing to select database

Sponsorship slabs TITLE SPONSOR - Aed 15,000/- Event name to reflect name of sponsor i.e. "XYZ presents Harmony....’ Logo and mention on all marketing collateral including stage backdrop, banners, flyers, tickets, as well as any press announcements and print and radio ads as the Title sponsor Table with banner and sampling option in the foyer/lobby of the event 4 FREE passes for the event Personal meeting and exclusive photograph with Artistes, along with CD of the event

Sponsorship slabs ASSOCIATE SPONSOR – Aed 5,000/- Logo on stage backdrop Mention as Associate sponsor on all marketing collateral - print, radio, other media Banner and display/sampling table in lobby foyer 4 FREE passes for the event

Sponsorship slabs CO-SPONSOR – Aed 2,000/- Mention as Co-sponsor on print marketing collateral Banner and display/sampling table in lobby foyer 2 FREE passes for the event