Guidelines for Effective Brand Leveraging Chapter Nine Guidelines for Effective Brand Leveraging Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
Figures and Tables Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
Figure 9-1 Guidelines for Line Extensions Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
Figure 9-2 Successful and Unsuccessful Brand Extensions Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
Figure 9-3 Consumer Evaluations of Brand Extensions Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
Figure 9-4 Which Brand is More Elastic? Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
Figure 9-5 Guidelines for Successful Co-Branding Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press