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Brand Research Overview
Chapter Eleven Brand Research Overview Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figures and Tables Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 11-1 Brand Purchase Funnel
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 11-2 Brand Awareness Measures
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 11-3 Brand Belief Measures
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 11-4 Brand Attitude Measures
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 11-5 Ratings of Excellence for Sports Apparel Brands
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 11-6 Ideal Point Measures
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 11-7 Brand Ranking Measure
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 11-8 Constant Sum Allocation Measures
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 11-9 Willingness to Pay Measures
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 11-10 Brand Purchase History Measures
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 11-11 Future Brand Purchases
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 11-12 Brand Attachment Measures
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 11-13 Brand Love Measures
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 11-14 Self-Brand Connection Measures
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 11-15 Inclusion of Brand in the Self Measure
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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