1. Sources of Brand Dilution
Chapter Thirteen
Sources of Brand Dilution
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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2. Figures and Tables
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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3. Figure 13-1 Brand Dilution Examples
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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4. Figure 13-2 Sources of Brand Dilution
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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5. Figure 13-3 Trademark Types
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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6. Figure 13-4 Examples of Ethical Crises
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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