1. Brand Image Measures Chapter Twelve
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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2. Figures and Tables
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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3. Figure 12-1 Brand Image for Jeep
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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4. Figure 12-2 Brand Personality Measures
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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5. Figure 12-3 Product Attributes and Benefits Measures
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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6. Figure 12-4 Emotional Benefits Measure
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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7. Figure 12-5 Brand Personality Measures
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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8. Figure 12-6 Brand Value Scale
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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9. Figure 12-7 Organizational Associations Measure
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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10. Figure 12-8 Brand User Measures
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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11. Figure 12-9 Free Association Questions
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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12. Figure 12-10 Free Association Frequency Analysis
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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13. Figure 12-11 Nike Brand Collage
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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14. Figure 12-12 Individual Nike Brand Concept Map
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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