1. Importance of Brands and Brand Management
Chapter One
Importance of Brands and Brand Management
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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2. Figures and Tables
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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3. Figure 1-1 World’s Most Valuable Brands of 2016
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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4. Figure 1-2 Brand Functions in the Service of Consumer Goals
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
Copyright © 2018 Oxford University Press

5. Figure 1-3 Challenges Faced by Brands
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
Copyright © 2018 Oxford University Press