Download presentation
Presentation is loading. Please wait.
1
Communicating Brand Identity
Chapter Six Communicating Brand Identity Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
2
Figures and Tables Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
3
Figure 6-1 Communication Objectives at Different Stages of the Brand-Building Journey
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
4
Figure 6-2 Apple Logo Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
5
Figure 6-3 Nike’s Swoosh Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
6
Figure 6-4 AFLAC’s Duck Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
7
Figure 6-5 FedEx Logo Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
8
Figure 6-6 Xerox Logo Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
9
Figure 6-7 Steps in the Communication Process
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
10
Figure 6-8 Promotional Methods and their Strengths
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
11
Figure 6-9 The Communication Brief (Template)
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
Similar presentations
© 2024 SlidePlayer.com Inc.
All rights reserved.