Presentation is loading. Please wait.

Presentation is loading. Please wait.

Communicating Brand Identity

Similar presentations


Presentation on theme: "Communicating Brand Identity"— Presentation transcript:

1 Communicating Brand Identity
Chapter Six Communicating Brand Identity Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

2 Figures and Tables Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

3 Figure 6-1 Communication Objectives at Different Stages of the Brand-Building Journey
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

4 Figure 6-2 Apple Logo Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

5 Figure 6-3 Nike’s Swoosh Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

6 Figure 6-4 AFLAC’s Duck Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

7 Figure 6-5 FedEx Logo Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

8 Figure 6-6 Xerox Logo Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

9 Figure 6-7 Steps in the Communication Process
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

10 Figure 6-8 Promotional Methods and their Strengths
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

11 Figure 6-9 The Communication Brief (Template)
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press


Download ppt "Communicating Brand Identity"

Similar presentations


Ads by Google