Bloomberg L.L.P. Ada Yuen Mike Hicks Ronald Liono David Lam

History Michael Bloomberg Partner at Salomon Brothers Partner at Salomon Brothers Laid off from Salomon Brothers Laid off from Salomon Brothers Entitled to $10 million from Sale of the company Entitled to $10 million from Sale of the company Started Bloomberg in 1981 Started Bloomberg in 1981 Became Mayor of New York in 2002 Became Mayor of New York in 2002

History (cont) Business started when Merrill Lynch ordered 20 terminals from them In 10 years the amount of terminals went from 5000 in 1988 to 100,000 in 1998 a 20 times increase.

History (cont)

Bloomberg business units Bloomberg Professional Service

Bloomberg business units Bloomberg Global News Bloomberg Radio Bloomberg WBBR 1130 Bloomberg WBBR 1130 Bloomberg Internet - Bloomberg.com

Bloomberg business units Bloomberg Magazines - Bloomberg Personal Finance -Bloomberg Wealth Manager -Bloomberg Markets

Bloomberg business units Bloomberg Book Publishing Operations -Bloomberg Personal Bookshelf -Bloomberg Press -Bloomberg Small Press -Bloomberg Professional Library

Marketing Road Shows Most effective way of Marketing Terminals Most effective way of Marketing Terminals Great Publicity Throughout the World Throughout the World The Media Reaches every form of Media possible Reaches every form of Media possibleTelevisionRadioInternetPublications Almost all of them are Non-Profit Almost all of them are Non-Profit

Pricing The mid-1980s Single Terminal :$1,500 Single Terminal :$1,500 Multiterminal: $1,000 Multiterminal: $1,000Today Single Terminal :$1,640 Single Terminal :$1,640 Multiterminal: $1,285 Multiterminal: $1,285 Data on-demand instead of paying for terminals Pricing scheme is still new and not set in stone Pricing scheme is still new and not set in stone

Connecting to Bloomberg For redundancy, two connections Primary must be a leased line Primary must be a leased line Backup can be leased line or dialup Backup can be leased line or dialup `Heartbeat' commands constantly check if link is up `Heartbeat' commands constantly check if link is up Receive data over TCP/IP or raw link (async) Different feeds Batch: historical information, news, etc. Batch: historical information, news, etc. Online: trade prices, etc. Online: trade prices, etc.

Connecting to Bloomberg Various access methods Bloomberg (or Open Bloomberg): software that can be installed on most PCs Bloomberg (or Open Bloomberg): software that can be installed on most PCs

Connecting to Bloomberg Bloomberg Flat Panel: trademark dual-head system Bloomberg Flat Panel: trademark dual-head system

Connecting to Bloomberg Bloomberg Traveler: laptop associated with specific desktop Bloomberg Traveler: laptop associated with specific desktop

Connecting to Bloomberg Bloomberg Application Programming Interface (API): programmer interface for connecting to other applications on MS Windows, WWW interfaces, etc. Bloomberg Application Programming Interface (API): programmer interface for connecting to other applications on MS Windows, WWW interfaces, etc.