1. Chapter 7 Internet Service Providers: Hosting Your Web Site

2. OBJECTIVES How ISPs Work How to Choose an ISP
Internet Service Providers: Objectives
OBJECTIVES
How ISPs Work
How to Choose an ISP
How to Choose & Register Your Domain Name

3. HOW ISPs WORK Web Site Infrastructure Standby Electric Power
Internet Service Providers: How ISPs Work
HOW ISPs WORK
Web Site Infrastructure
Standby Electric Power
Redundant ‘Fault-Tolerant’ Servers
Redundant Communications Lines
One or More Firewalls

4. TYPES OF SERVICE PROVIDERS
Internet Service Providers: How ISPs Work
TYPES OF SERVICE PROVIDERS
Internet Service Provider
Application Service Provider
Business Service Provider
Wholesale Service Provider

5. TYPES OF WEB HOSTING SERVICES
Internet Service Providers: How ISPs Work
TYPES OF WEB HOSTING SERVICES
Dial-Up Access
Developer’s Hosting
Web Hosting
Industrial Strength Hosting

6. Internet Service Providers: How ISPs Work
HOW TO BECOME AN ISP
Contract with a regional network providing bandwidth
Procure a leased communications line to one of the company’s routers
Procure hardware & software to manage Internet communication
Set up dial-in lines to connect users
Maintain enough manpower to manage ISP traffic & deal with users

7. HOW TO CHOOSE AN ISP Bandwidth Size
Internet Service Providers: How to Choose an ISP
HOW TO CHOOSE AN ISP
Bandwidth Size
E.g. High-speed T1 & T3 lines
Connection Availability & Performance
Normal: 5 – 10MB
Virtual Hosting
Aliases

8. HOW TO CHOOSE AN ISP Stability & Staying Power Local Access
Internet Service Providers: How to Choose an ISP
HOW TO CHOOSE AN ISP
Stability & Staying Power
Local Access
Customer Service & Technical Support
Reliability
Price

9. TRENDS TO LOWER CUSTOMER CHURN RATE
Internet Service Providers: How to Choose an ISP
TRENDS TO LOWER CUSTOMER CHURN RATE
Building a Brand Identity
Providing Broadband Service
Focusing More Attention on Business Users

10. ISP NEEDS FOR ONLINE MARKETING
Internet Service Providers: How to Choose & Register Domain Name
ISP NEEDS FOR ONLINE MARKETING
Register Domain Name
Capture & Forward
Host the Website
Technical & Managerial Support
On-the-road Support

11. WHAT IS A DOMAIN NAME? Unique Internet address
Internet Service Providers: How to Choose & Register Domain Name
WHAT IS A DOMAIN NAME?
Unique Internet address
Domain Name System (DNS) translates between IP address & URL

12. HOW IS A MESSAGE BEING SENT?
Internet Service Providers: How to Choose & Register Domain Name
HOW IS A MESSAGE BEING SENT?
Sending PC
Packets
Packets
Receiving PC
Router
Figure: TCP/IP & Message Transmission

13. REGISTRATION CONSIDERATIONS
Internet Service Providers: How to Choose & Register Domain Name
REGISTRATION CONSIDERATIONS
One or two close names
Unique product domain name
Ideal company domain name

14. CYBER COMMANDMENTS OF WEBSITE DOMAIN NAMES
Internet Service Providers: How to Choose & Register Domain Name
CYBER COMMANDMENTS OF WEBSITE DOMAIN NAMES
Determine whether proposed domain name infringes any trademarks
Determine whether proposed domain name dilutes any famous marks
Obtain federal trademark registration of proposed domain name
Register proposed domain name with InterNIC
Get permission before linking to other websites
Watch for expanded top-level domain names & registries

15. PITFALLS FOR USING ISP Overcharging Domain Name Status Backup
Internet Service Providers: How to Choose & Register Domain Name
PITFALLS FOR USING ISP
Overcharging
Domain Name Status
Backup
Contractual Language

16. FREQUENTLY ASKED QUESTIONS
Internet Service Providers: How to Choose & Register Domain Name
FREQUENTLY ASKED QUESTIONS
What is involved in registering a domain name in .com, .net or .org?
How long does a registration last? Can it be renewed?
Can one change registrars after registering a domain name?

17. Chapter 7 Internet Service Providers: Hosting Your Web Site