1. “The online video marketplace is still very young, and we are on the verge of a new era of marketing with the rise of real-time video and social media. For business, it's grown beyond just being about numbers of times the video is viewed, it’s now about engagement and reach. It's no longer a piece of a businesses online marketing plan—it’s at the core of an overall strategy.” —Larry Kless President and Founder of Online Video Publishing

2. Who We Are 28 years in the Quality business28 years in the Quality business TechnorazziLIVETechnorazziLIVE MR

3. Business Model Shift What is “new media?”What is “new media?” Live broadcasts are integral to extending and connecting publishers’, advertisers’ and subscribers’ reachLive broadcasts are integral to extending and connecting publishers’, advertisers’ and subscribers’ reach JD

4. The Finished Production From a recent live broadcast JD

5. Live Broadcast Demo DD

6. Applications of Live Broadcasts Product announcementsProduct announcements Educational / training seriesEducational / training series Help your user base with “best practices”Help your user base with “best practices” Hardware demonstrationsHardware demonstrations Software demonstrationsSoftware demonstrations Case study applications at customer sitesCase study applications at customer sites Internal communicationInternal communication e.g. Global sales team gatheringse.g. Global sales team gatherings DD

7. Synergy of All the Ingredients MR MarketingMarketing TechnologyTechnology Project Mgmt ArtistryArtistry ChoreographyChoreography MessageMessage Live Broadcast “Lights, Camera, Action!”

8. Targeted Lead Generation Facts:Facts: Clients can get more leads from a live video broadcast than from a trade show at a fraction of the cost.Clients can get more leads from a live video broadcast than from a trade show at a fraction of the cost. The advertiser’s cost per lead is less for a live broadcast than for a customer site visit.The advertiser’s cost per lead is less for a live broadcast than for a customer site visit. MR

9. The Internet Technical Architecture DDSetSet Viewer’s Browser Our Website ISPISP Content Deliv Net Broadcast Station

10. Lessons Learned Our first broadcast…Our first broadcast… “Success lies on the far side of failure”“Success lies on the far side of failure” Risk management, fallback modes, and system and personnel redundanciesRisk management, fallback modes, and system and personnel redundancies Tests and experimentsTests and experiments Change just one thing and you affect 20 others… 10 you know about, 10 you don’t!Change just one thing and you affect 20 others… 10 you know about, 10 you don’t! Pricing modelPricing model JD

11. Where We’re Headed Cutting the cordCutting the cord Partnering with other magazines to share live broadcasting technologyPartnering with other magazines to share live broadcasting technology JD

12. Press Resources www.qualitydigest.com/IMTS2010_presswww.qualitydigest.com/IMTS2010_presswww.qualitydigest.com/IMTS2010_press Press release on TechnorazziLIVEPress release on TechnorazziLIVE TechnorazziLIVE promo video (the one you saw playing before the press conference)TechnorazziLIVE promo video (the one you saw playing before the press conference) TechnorazziLIVE data sheetTechnorazziLIVE data sheet This PowerPointThis PowerPoint Recent live broadcast recordingsRecent live broadcast recordings Quality Digest media kitQuality Digest media kit Come see us at E4848Come see us at E4848 Hexagon demo Thurs 1PM E5115Hexagon demo Thurs 1PM E5115 Quality DigestQuality Digest Mike Richman, PublisherMike Richman, Publisher mrichman@qualitydigest.commrichman@qualitydigest.commrichman@qualitydigest.com 530.893.4095 x1003530.893.4095 x1003 MR