COMMUNICATION STRATEGY Supporting a dynamic community of practice

Communications objectives Develop a shared/common space Create new knowledge Position EQAVET as key resource to support implementation of the Recommendation Raise profile of QA of VET among learners, providers, employers, industry groups Promote status of VET Engage with key stakeholders Promote excellence of information Enhance transparency and mutual trust 1 European Quality Assurance in Vocational Education and Training

Target groups Primary target Secondary target or general public: Network’s members, i.e. national reference points and policy representatives of the relevant national ministries, social partners and the European Commission Secondary target or general public: every other individual or organisation who has an interest in the quality of VET in Europe Audience characteristic and specific communication needs: their awareness of the Network is high and they have a high need for up to date, analytical and forecasting information Audience characteristic and specific communication needs: current awareness of the activities of the Network among this group ranges from moderate to high. The information needs of this group are relatively high 2 European Quality Assurance in Vocational Education and Training

Mapping target audiences and goals 3 European Quality Assurance in Vocational Education and Training

Communication Channels General promotional materials Publications on issues of interest Newsletter Website Conferences, seminars, workshops 4 European Quality Assurance in Vocational Education and Training

5 European Quality Assurance in Vocational Education and Training Web eqavet.eu 5 European Quality Assurance in Vocational Education and Training

The Communication Strategy and its feedback loop identify the target audiences and their particular information needs the most appropriate communication channels The mechanism to provide feedback (indicators) Objective: gain visibility, share the process results, ensure ownership and develop exchanges on initiatives carried out with the target groups 6 European Quality Assurance in Vocational Education and Training