JSP Communications Understanding Nigerian media

Nigeria media

Quick snapshot Population of Nigeria is over 160million Literacy rate of 57% Low newspaper readership but high pass over rate Falling newspaper readership, but still highly influential Highest circulating newspaper below 100,000 daily, with top 4 papers having over 90% share About 300 radio stations Over 150 TV stations TV news coverage is paid for Media is robust and independent Cable TV -DSTV best to reach AB+

An Overview of the Nigerian Media Nigeria has the biggest and most virile Media community in Africa, followed by South Africa and Kenya PRINT – over 100 functional ones (Daily, Weekly, Magazine, Trade, Soft sell, etc) The Print Media are classified into three major tiers (1, 2 & 3), specialized and local or Regional publications About 6 publications make up Tier 1

Overview cont… TELEVISION has over 200 terrestrial stations and 5 Satellite Stations thus: - 1 Federal Network service - Nigeria Television Authority (NTA), the main network with 95 stations - Major privately owned stations – African Independent Television (AIT); Channels Television and Silverbird Television (STV) - 36 State-owned stations – each state has its own TV -4 Direct-to-Home Platforms – DSTV, HiTV, StarTimes and Daarsat -RADIO – over 150 stations (1 Federal Network (FRCN); 93 state owned on AM & FM; 52 privately owned & 4 University owned

Overview cont… Nigeria has highest Radio and Television penetration in North East and Lagos respectively Radio (84%) and Television (80%) reach pan Nigeria Lagos has the highest diffusion of Print Internet penetration is highest in Lagos, South East and North Central

Overview cont… Major ONLINE media include: –niajanews.com –allAfrica.com –pointblanknews.com –enews-africa.com –mobileworldmag.com –kickoffnigeria.com –NairaRain –Saharareporters.com (highly influential)

Stats on Social Media Social Media – 140 million internet users in Africa with a penetration rate of 6.2% (AMPS – all media & product survey). Nigeria is amongst the largest internet user in Africa 45 million internet users in Nigeria at a penetration of 29%

Internet Penetration 140 Million internet users in Africa with a penetration of 6.2% Nigeria is the largest in terms of users 45.1 Million internet users in Nigeria at a penetration of 29%

Selected news & business mags. Tell The News Bottom Line (subscription) Newswatch M2 Marketing magazine City People (general interest) Computer.com Technology Times Communications week

Key Newspaper Editors S/ N MEDIANAMEPHONE 1.ThisDaySimon Kolawole GuardianDebo Adesina PunchJoseph Adeyeye Business DayPhillip Isakpa Daily IndependentIkechukwu Amechi NationGbenga Omotoso Daily TrustMr. Jega LeadershipEmma VanguardMideno Bayagon ChampionJustus Nwakanma SunSteve Nwosu CompassGabriel Akinadewo Financial StandardGoke Ilesanmi

10 leading TV Stations S/NTelevisionCONTACTWEBSITE 1.Nigerian Television Authority (NTA) Mallam Usman Magawata (Director-General) 2.Africa Independent Television (AIT) 3.Channels Televisionhttp:// 4.Silver Bird Televisionhttp://silverbirdtv.com/ 5.Galaxy Televisionhttp:// 6.Television Continentalhttp://tvcontinental.tv/ 7.Murhi International Television (MiTV) m 8.DBNhttp:// 9.Minaj Broadcast International broadcast-international 10.Dstv (CABLE NETWORK) Segun Fayose (Head, Corporate Communications, Multichoice (Nigeria) - Broadcast Media

key Radio Stations S/NRADIOWEBSITE 1.Federal Radio Corporation of Nigeria (FRCN) com/ns_abuja.html 2.RayPower FMhttp:// 3.Cool FM 96.9http:// 4.Rhythm FM 93.7http:// 5.Inspiration FM 92.3http://inspiration-radio.com 7.Wazobia 95.1 FMhttp:// 8.Star FM 101.5http:// 9.Top Fm 90.9http://

key Radio Stations… S/ N RADIOWEBSITE 11.Splash FM 105.5http:// com Nigeria Infohttp:// fo.fm 13Radio Continentalhttp:// ng/ 14.City FMhttp://city1051fm.co m 15.Brila FM (all sports) et 16.Aso Radio 93.5FMhttp://asoradioonline.com/ 17.Beat FM 99.9http:// 9.com 18.Freedom 99.5 FMhttp:// adionig.com/ 19.Classic fm 97.3http:// net

Media Associations S/NAGENCYPRESIDENT 1.Nigerian Union of Journalists (NUJ) Comrade Mohammed Garba (National President) 2.Nigerian Guild of Editors (NGE) Mr Gbenga Adefaye (President) 3.Newspapers Proprietors Association of Nigeria (NPAN) 4.Broadcasting organizations of Nigeria (BON)

Media Associations…. S/NAGENCYPRESIDENT 5.Nigerian Broadcasting Commission (NBC) Dr. A. Tom Adaba Director-General) 6.Nigerian Communications Commission (NCC) 7.The Advertising Practitioners Council of Nigeria ( APCON)

Reach of Media by Region Source: AMPS 2011 Radio and TV have the highest penetration across all regions. Highest radio and TV penetration in the North East and Lagos respectively. Highest OOH penetration in North Central Lagos has the highest penetration of Print Highest internet penetration in Lagos, South East and North Central Radio and TV have the highest penetration across all regions. Highest radio and TV penetration in the North East and Lagos respectively. Highest OOH penetration in North Central Lagos has the highest penetration of Print Highest internet penetration in Lagos, South East and North Central All Individuals, 7+ yrs

TV Viewership Lagos Kano RiversAbuja Source: AMPS 2009 *Viewership is based on TV Stations watched yesterday All Individuals, 7+ yrs

TV Viewing from 6 AM to 12 PM – All Days *Charts average GRP by time band for all TV stations across all days. Source: December Diary, 2009 All Individuals, 7+ yrs

TV Viewing from 6 AM to 12 PM – All Days Source: December Diary, 2009 *Charts average GRP by time band for all TV stations across all days. All Individuals, 7+ yrs

Radio Landscape RadioOver 137 Radio stations 1 Federal network Federal Radio Corporation of Nigeria (FRCN) of 41 individual stations with more expected Over 63 State-owned stations (on AM & FM bands) Over 41 Privately owned stations 2 Community/University station - Unilag FM (Lagos) - Noun FM (National Open University of Nigeria(Lagos)

Radio Listenership Lagos Kano RiversAbuja Source: AMPS 2009 *Listenership is based on Radio Stations listened to yesterday. All Individuals, 7+ yrs

Print PressOver 78 titles Dailies Midweek/Weekend Sports/Business

Print Readership National Lagos South South East Source: AMPS 2009 *Readership is based on Newspaper read yesterday. All Individuals, 7+ yrs

North West South West North EastNorth Central Source: AMPS 2009 *Readership is based on Newspaper read yesterday. Print Readership All Individuals, 7+ yrs

Outdoor Landscape Outdoor Over 124 registered outdoor firms managing almost 21,000 boards all over Nigeria (this is being reduced drastically due to the activities of the Lagos State Signage and Advertising Agency) Different formats prevalent; - Street Lamp Poles - 40 Sheets - 48 Sheets - Rooftops - 96 Sheets - 4 X 8m Backlit - Digital Screens - Illuminated Advertising Towers (IATs) - Gantries - Bridge panels - Wall Drapes - Wall/Bus Branding/Bus Shelter

–Current Internet users stand at 12 million –Nigeria is the largest Telecom market in Africa with upwards of 70 mn users. –Internet and mobile are finally becoming significant media options in Nigeria, For specific target groups in Nigeria the reach of internet (~40%) is higher than newspaper reach –A million Nigerians already accessing FACEBOOK and over 8 million YAHOO! users is a harbinger to the potential of the medium. –Virtually all Nigerian newspapers have an internet presence; in addition, there are several websites which are dedicated to allowing Nigerians to air their opinions on a variety of topics. –However, with the current penetration of the internet in Nigeria, radio, TV and newspapers remain the primary means of consuming information in the country. Highlights - Digital

Main industry regulators BON- Broadcasting Organisation AAAN- Advertising Association APCON-(Advertising Practitioners Council) set up by the Federal Government to regulate all advertising practice in Nigeria NIPR- Nigeria institute of PR PRCAN- pr consultants regulators NUJ- Nigeria Union of Journalists NPAN- newspapers proprietors NCC- Nigeria Communications Commission

7 PR Tips on handling media in Nigeria Be clear about your key messages KISS- keep messages and releases simple, straight. Give complex and highly technical content one on one or as background Understand the media and keep your promises Be friendly and have a personal touch Say thank you Money talks! But relationships rule Update your database & have a good PR agency

USEFUL WEBSITES FOR TOP NEWS News from Nigeria. Just click and go! ( FROM GHANA)

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