Power Pitch: Quick Pitch Deck Guideline

Caveats All selected applicants must submit a pitch deck by the end of Saturday May 5th – Selected Applicants that fail to submit a pitch deck will be excluded Please send you completed deck to pr@obaiandhill.com The following document presents a quick guideline on the main components which you should feature in your deck

General guidelines Before you pitch, understand and validate your idea! Pitching is an art, no standard rules Know your audience Short and Sweet! Practice, practice, practice! Do not expect to know all the answers, be honest! Use different communication techniques, e.g. pictures, audio, graphs, screenshots, charts… etc.

Slide 1: Problem Statement What is the problem? How do you know it is a problem? Have a story to tell – Was the business inspired from a problem you your self encountered? If so, share your story Use numbers and figures

Problem Statement: The Need for Pain What is pain? Pain refers to the intrinsic motives behind why your customer base will seek your product or service (e.g. a problem need of solving or a want in need of fulfilment) – the more specific you can be in describing your clients’ motives the better (e.g. when does the pain occur, where, how often… etc.) Size of the Pain Can you measure the size of pain? Size refers to both commonality (i.e. no. of customers) and severity (i.e. how bad they want your solution) – the larger the pain the better

Slide 2: Customer Segment Who are the individuals / organizations who suffer from the problem? Are there different segments? Can you describe your customer segment Try to be as specific as you can

Slide 2: Your Solution / Value Proposition Pain Relievers How does your product or service relieve or remove the problem Gain Creators How does your product or service fulfil your customers' want

Slide 3: Market Size & Trends Looking at the market size: Total Addressable Market Total Serviceable Market Total Target Market Google Search Trends Proxy Markets Industry Reports Market trends: Upward or Downward? Compound Annual Growth Rate (CAGR)? Total Addressable Market Total Serviceable Market Total Target Market The total industry size E.g. eCommerce in MENA USD 22 Billion People with payment capabilities and access to your product Put a target for your self

Slide 4: Go to Market Strategy How do you plan on gaining traction? Sales tactics PR tactics Growth Hacking techniques Marketing streams: print, digital marketing, tv… etc. Note: make sure your go-to-market strategy fits with your targeted customer segments See how can you ensure that you’re at the right place and time, when your customer needs your solution the most

Slide 5: Competition Landscape There is no such thing as “we have no competitors” Status Quo Adoption Costs Competing against the priorities of other needs and wants Provide a Matrix See where you compare to other players, identify your strong points

Slide 6: The Business Model How will you create and deliver value to your customer? What’s your revenue model? Examples: Subscription Sales Commission Revenue Sharing On a Project Basis

Slide 7: The Team What are the key skills and experiences do you have related to the idea? Achievements Have you successfully managed projects before? Previous startups? What’s your experience leading others? Serial Entrepreneur Have you run other projects before? Tenacity Advisory board? Who are your mentors? do you regularly seek guidance from mentors and experts