Investigating Media Industries and Audiences Component 1 Section B Lesson 3

Learning Objective To establish and explain what factors are necessary when planning for a target audience. To evaluate industry decisions utilised for targeted audiences. To create a written piece based on targeted audiences, explaining their role within the industry.

RECAP QUIZ Psychographics RAJAR Mainstreamer Target audience Aspirer Platform OFCOM Demographic Explorer Institution

Radio Audience Research Present back your findings. 3 minutes each to present back your research

Knowing your audience Create a short 2 minute pitch Think about what would work for your target audience How can you use your idea / prop / famous person to your advantage to sell your idea?

Written Piece – 1 page Describe the difference between a demographic and psychographic audience. As a media producer which of the two do you feel is more important? What factors do you need to consider when thinking about your target audience?