1. Engagement: why should the Dragons invest ?
The BIG picture! What are you selling?
‘Stickability’: Why is your product memorable?
Pitch Planning Sheet
Engagement: why should the Dragons invest ?
Objectives: what do you want to do in pitching for investment?
Describe your product
Target audience (Demographic)
Gap in the market
Added Value – How will you add value?
Unique Selling Point
How will you conduct market research? – Primary / Secondary
Advertising? 1

2. Pitch feedback Product / service idea rating (1 being excellent)
Quality of pitch
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Would I invest? Why?
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