Social Media Newswhip April 17 – Mar 18

Newsbrand titles @thetimes @Independent @TheSun @guardian @DailyMirror @EveningStandard @MetroUK @MailOnline @Telegraph

Newsbrand readers rely on social media 75% (26 million) of social media users read newsbrands across different platforms platforms, every week. Newsbrand readers on mobile devices are 48% more likely than the average person to update/check profiles on social network sites more than once a day. Source: TGI Clickstream Mobile 2017 Q4

They access it throughout the day % Share of time (Mon – Fri) Source: TouchPoints2017

What encourages newsbrand readers to share content online? % of weekly multi-platform readers Source: TGI Clickstream Mobile 2017 Q4

What encourages newsbrand readers to share content online? % of weekly multi-platform readers Source: TGI Clickstream Mobile 2017 Q4

Social media with newsbrands Newsbrands have a positive influence on social media CONVERGENCE Facebook Twitter from newsbrand Twitter THINK FEEL Facebook from newsbrand Social media with newsbrands 40% more trusted DIVERGENCE Average: 44% with newsbrands Average: 32% without newsbrands Source: Newsworks, Is the medium still the massage 2017

They boost the effectiveness of other media Newsbrands make social media Twice as effective Source: IPA Databank UK case studies 2012-2016 (52% of all cases)

Newsbrands have accumulated 920 million interactions all together Note: Twitter data after November 23rd 2017 is based on Twitter Influencer shares Link Engagement on Twitter Previously, NewsWhip Analytics tracked "Twitter Interactions" when measuring link engagement on Twitter. This has now been replaced with "Influencer Shares," to more accurately represent shares of Tweets that contain the URL, by tracked accounts.    Currently tracking 280k+ accounts (and growing). This means you can track all activity from all verified news, media, public figure and celebrity accounts.  The new “Influencer Shares” metric includes:   The number of unique Tweets of the URL by tracked accounts  The number of Retweets on these Tweets Source: NewsWhip May 2017 – April 2018

More interactions than the BBC over the last 12 months Source: NewsWhip May 2017 – April 2018

UK newsbrands’ social media interactions over the last 12 months Prior to Nov ‘17, NewsWhip tracked ‘twitter interactions’ which included likes, comments and retweets. Now ‘influencer shares’ are recorded instead, to more accurately represent shares of Tweets that contain the URL, by tracked accounts. Source: NewsWhip May 2017 – April 2018

Facebook is the most popular social network with our readers Prior to Nov ‘17, NewsWhip tracked ‘twitter interactions’ which included likes, comments and retweets. Now ‘influencer shares’ are recorded instead, to more accurately represent shares of Tweets that contain the URL, by tracked accounts. Previously, NewsWhip Analytics tracked "Twitter Interactions" when measuring link engagement on Twitter. This has now been replaced with "Influencer Shares," to more accurately represent shares of Tweets that contain the URL, by tracked accounts.  Prior to Nov ‘17, NewsWhip tracked ‘twitter interactions’ which included likes, comments and retweets. Now ‘influencer shares’ are recorded instead, to more accurately represent shares of Tweets that contain the URL, by tracked accounts. Source: NewsWhip May 2017 – April 2018

Total Facebook engagement (shares, comments and likes) Dailymail.co.uk takes the lead with 265m interactions generated on Facebook over the last 12 months

Average Facebook engagement per story Independent.co.uk is the most engaging newsbrand on Facebook with an average of 1,643 interactions per post

Total Twitter shares* Theguardian.com takes the lead with 24m shares generated on Twitter over the last 12 months *Prior to Nov ‘17, NewsWhip tracked ‘twitter interactions’ which included likes, comments and retweets. Now ‘influencer shares’ are recorded instead, to more accurately represent shares of Tweets that contain the URL, by tracked accounts.

Average Twitter shares* Theguardian.com is also the most engaging newsbrand on Twitter with 154 shares on average *Prior to Nov ‘17, NewsWhip tracked ‘twitter interactions’ which included likes, comments and retweets. Now ‘influencer shares’ are recorded instead, to more accurately represent shares of Tweets that contain the URL, by tracked accounts.