“The Visual Sense is the strongest developed in humans” Marketing 1

Visual Merchandising Physical Elements - merchandisers use to project an image to customers Sales Displays and retail floor plans to stimulate sales Retail Space -use in the best possible way to promote sales

Planning Visual Merchandising Approach Know your Target Market Young/Old? Income level? Lifestyle? Geographics? Apply “visual merchandising” to appeal to this market Tap in to Emotion (create the mood that will elicit the emotion) Customers want to feel good when shopping

Who is the Market and How Does Interior Appeal to that Market? Abercrombie Store Interior Urban Outfitters

Who is the Market and How Does the Interior Appeal to that Market? Dick’s Sporting Goods Neiman Marcus

Signs (Storefront) Designed primarily to attract attention, advertise a business, and project brand identity. Design should be original Easily recognizable- often conveys “image” Name, letters, log, materials, and colors are used to create the desired store’s image

Marquee (Store Front) Architectural canopy that extends over store entrance Found over most theatre entrances Highly visible Business can exploit the space for advertising

Entrances (Store Front) Designed with customer convenience and store security in mind Smaller stores usually have one entrance; Larger stores usually have multiple entrances

Open Displays (Interior Displays) Allows customer to handle products without help of salesperson

Closed Display (Interior Display) Closed Displays- allow customers to see product but not handle without assistance Used for security or to protect fragile items

Point-of-Purchase Displays (Interior Display) Promote impulse buying More effective at supporting new products rather than established one

Store Decorations (Interior Displays) Coincide with seasons or holidays. Banners, signs, props

Project Lab– 100 Points Work with a partner (or individually) to create a Visual Merchandising store display Choose your type of store (fashion, department, shoe, make- up, etc.) Include all 5 parts of Visual Merchandising: 1. Store Image 2. Store Front 3. Store Layout 4. Store Interior 5. Interior Displays Use provided boxes, paper, markers, colored pencils and any materials you want to bring from home to jazz up your store display Stores will be on display for class Gallery walk