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The alignment with national plans. The four missions of higher education institutions. AU uniqueness and identities. AU academic excellence. SWOT analysis. 2

Education management is of international standard. Programs are designed to serve the need of Thai society and international community. The number of international programs, international lecturers and international students is the largest in the country The graduates can communicate in English fluently and are accepted by other external organizations. 3

1.1 Develop programs which are of international standard 1.2 Establish overseas links and activities through collaboration with leading universities and organizations 1.3 Increase the proportion and diversity of international lecturers 1.4 Increase the proportion of international students 1.5 Improve foreign language proficiency of lecturers, staff and students 4

The programs are accredited. The graduates possess outstanding quality reflecting the Universitys identity. The number of lecturers, academic qualifications and academic titles corresponds with the required number for each program. All programs and teaching-learning processes are student-centered. The Universitys educational quality is accepted internationally. 5

2.1 Create the Universitys culture of quality 2.2 Improve the quality of the Universitys graduates in leaps and bounds 2.3 Enhance professionalism of lecturers 6

Lecturers academic works, research and creative works increase. Lecturers academic works, research and creative works are recognised in the national and international arena. Lecturers academic works, research and creative works benefit society. 7

3.1 Develop system and mechanism to promote academic works, research and creative works 3.2 Promote production of academic works, research, and creative works 3.3 Integrate academic works, research and creative works into teaching-learning and providing service to society 8

Administrative system is effective and corresponds with good governance. Infrastructure and facilities to support effective teaching-learning, research and administration are available. The Universitys personnels competency is continuously developed. The Universitys personnel achieve balance of life. 9

4.1 Develop administrative system to be effective and able to cope with changes 4.2 Reform the Universitys finance administration 4.3 Develop infrastructure and facilities required for achieving the Universitys mission 4.4 Develop information technology systems for management 4.5 Prepare personnel at all levels for changes 4.6 Improve remuneration systems and welfare benefits to attract quality personnel to work for the University 10

Graduates have knowledge, ability, leadership, ethics and are accepted by society. Students, graduates and personnel are awarded or recognized by various organizations. The University provides academic service to society. The University preserves art and culture. The Universitys academic development garners support from experts and organizations. The University is accredited by various national and international organizations. 11

5.1 Instill the identity of the University into students, graduates and personnel to reflect the Universitys uniqueness 5.2 Present the Universitys uniqueness and image to public 5.3 Establish cooperation with strategic partners and alumni associations in order to present the Universitys uniqueness and image 12