Workshop on “Intelligent Truck Parking – What for?” The TRANSPark Truck Parking On-line Information Service – Experience and Learning Points Workshop on “Intelligent Truck Parking – What for?” Brussels, 23 June 2010 Peter Krausz Head – Goods Transport & Facilitation (c) International Road Transport Union (IRU) 2010 (c) International Road Transport Union (IRU) 2010 1

“… - What for?” Road Safety Transport Security (staff, cargo, vehicle, terrorism) Social regulations (driving and rest times) Human dignity, personal comfort and health aspects Optimal transport route planning Business and operational needs: e.g. re-routing, contact with headquarter & shippers, “terminal activities”, re-fuelling, vehicle washing, … (c) International Road Transport Union (IRU) 2010

Information Generation IRU: data collection since mid 90s (15 years!) Location and main features PPP: ITF (ECMT) - verification by MoTs Last paper version 2009: 44 countries, 2000 sites e-TRANSPark: September 2009 Info collection is a hard job! (c) International Road Transport Union (IRU) 2010

What is TRANSPark? Interactive internet application to Register (parking area operator, any other party) Search (driver / haulier) Start-Up Point / One-Stop Shop Countries: 42 (26 EU) Parking areas: 2’860, GEO-identified: 1’829 (64%!) Most represented: FIN (418), RF (320), D (304), LT (263), PL & UK (157 each) (c) International Road Transport Union (IRU) 2010

TRANSPark Search Plan your Route! Berlin Sites Blow-up! (c) International Road Transport Union (IRU) 2010

Experience – Add / Update Parking Area Friendly Data Collection Interface, still underused (c) International Road Transport Union (IRU) 2010

Experience- Empty Slot (non-)Reporting (c) International Road Transport Union (IRU) 2010

Experience - DocStop and Medical Service Points (c) International Road Transport Union (IRU) 2010

Experience - Unique Information Platform (c) International Road Transport Union (IRU) 2010

Experience - IRU Web Applications Rating % Infocentre 15.5% Bookshop 13.2% BWTO 10.4% Fuel Prices 9.8% TRANSPark 9.1% Find 7.4% iForms 6.9% DME Indices 5.2% Web News 4.4% (c) International Road Transport Union (IRU) 2010

Experience - Visitors’ Countries Country % Austria 12.4% Slovakia 12.2% Belgium 8.7% Hungary 8.4% Germany 7.2% Spain 5.4% United Kingdom 5.2% France 4.7% Netherlands 4.4% Czech Republic 4.2% (c) International Road Transport Union (IRU) 2010

Experience - Visitors Habits The average time spent on TRANSPark is 1 minute 10 seconds, which shows that visitors do not only happen to be on this application, but they spend some time here.   The so-called “Bounce Rate” is lower than the IRU average application, which means that if visitors come on this page they do not immediately leave it.   Finally, the so-called “Exit” indicator shows that TRANSPark visitors leave the IRU website from this application to a much lesser extent than from other applications on our site.  This means that visitors do not normally get “fed-up” with the IRU website on this page.   On the contrary, since TRANSPark is a platform offering a number of IRU web functions with direct links on the application, it has become a favourite access point to other IRU web services (this partially explains why TRANSPark is “only” in the fifth position in the Applications Rating. TRANSPark’s publicity for other services is actually only a one-way street). (c) International Road Transport Union (IRU) 2010

Experience – Sources of Visits Number of hits (c) International Road Transport Union (IRU) 2010

Platform Ready for New Data and New Services (c) International Road Transport Union (IRU) 2010

www.iru.org Page 15 (c) International Road Transport Union (IRU) 2010