© Experian Limited All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Limited. Confidential and proprietary. The Importance of Verifying Addresses Through Your Website A Q&A with Experian QAS Tuesday, April 20, 2010

© Experian Limited All rights reserved. Confidential and proprietary. 2 Welcome! Introductions and Overview of Todays Session Experian QAS reviews customer questions regarding QAS Pro Web Todays speakers: u Andrew Leigh Head of Product Management, Experian QAS u Elizabeth MacKenzie Customer Marketing Specialist, Experian QAS Experian QAS product demonstration Questions from the audience

© Experian Limited All rights reserved. Confidential and proprietary. 3 #1: Will you each introduce yourselves and your role and your role at Experian QAS? Responsibilities u Andrew Leigh As the Head of Product Management, Andrew oversees all of QAS products and is responsible for providing new and improved products. Many of the upgrades that occur come from direct feedback from Experian QAS customers. u Elizabeth MacKenzie As the Customer Marketing Specialist, Elizabeth is responsible for creating programs involving relevant content for Experian QAS customers.

© Experian Limited All rights reserved. Confidential and proprietary. 4 External Facing websites u Shopping Cart (shipping/billing addresses) u Catalog Request u Account sign up Internal browser based applications u Inbound call center Order processing Customer maintenance Customer service u Shipping/logistics #2: Where is QAS Pro Web typically implemented?

© Experian Limited All rights reserved. Confidential and proprietary. 5 #3: How are internal and external implementations different for users? External Facing websites u Designed to performs automatic address correction on misspelled addresses in majority of searches u Returns a pick-list of possible matches with simple messaging where necessary Internal browser based applications u Guides users through capturing an address u It returns a complete, correctly formatted, valid address with only minimal information

© Experian Limited All rights reserved. Confidential and proprietary. 6 PRODUCT DEMONSTRATION QAS Pro Web

© Experian Limited All rights reserved. Confidential and proprietary. 7 #4 What technology is the platform based on? Platforms u On Premises – everything hosted by you (Data and Web Service) u On Demand – SaaS where QAS Sample code: u On Premises (C#.NET, VB.NET, JSP, ASP, PHP, C) u On Demand (C#.NET, JSP, PHP5) Data Updates automated through Electronic Updates platform Locally hosted platform available on Windows, Unix and Linux

© Experian Limited All rights reserved. Confidential and proprietary. 8 #5 How is QAS Pro Web integrated into existing web applications? External applications u Include integration files to main address page(s) u Configure input address fields Internal applications u Single Javascript line to invoke QAS window u Configure code to return address to correct fields Using out of the box code greatly speeds up implementation times

© Experian Limited All rights reserved. Confidential and proprietary. 9 #6 What impact does QAS Pro Web have on drop-off rates? By providing real-time address validation customers are reassured that the products they are ordering will reach them on time The tool is configured to work behind the scenes interrupting the order process only when absolutely necessary u Seamless integration so on external facing websites customers arent aware of their use Our website processes an average of 16,000 transactions each day, and it was essential that the product we chose would make address verification invisible to the customer.-Ron Kelly, Vice President of Customer and Pharmacy Services, drugstore.com

© Experian Limited All rights reserved. Confidential and proprietary. 10 #7 What are the alternatives if resources are tight to internally produce and deploy QAS Pro Web? Offer QAS Pro On Demand u Software as a Service (SaaS) version of QAS Pro Web u Available for web-driven CRM systems and external facing websites Organizational Benefits u Fast to evaluate and deploy u Less IT hardware and personnel resources needed u Reduced operational risk Professional Services

© Experian Limited All rights reserved. Confidential and proprietary. 11 Questions Questions after the event? Visit: Call: ? Submit your questions now!