Vauxhall Trade Club 4 page editable mailer – oil focus – January 2018

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Presentation transcript:

Vauxhall Trade Club 4 page editable mailer – oil focus – January 2018 Information for WRPMs and Trade Parts Managers Marketing 2018

Overview TPCs will be given the option to print a 4 page A4 mailer and a complementing Oil Awareness A3 Poster supported by Trade Club A template mailer is available for Retailers to submit their own pricing for the Trade Club engine oil range and selected 20 litre gear oils The mailer is personalised to Retailer with their contact details (TPC name and parts telephone/email) Vauxhall will support print of an agreed number of mailers and posters (300 of each), per Retailer. The Retailer has the option to print more if desired The mailers and posters will be delivered in bulk to the TPC (not posted direct to customers) If the TPC would like bespoke mailer content they can contact Bluegrasscoms (costs not supported by Vauxhall) A step by step user guide can be found from slide 12

Oil Mailer - 4pp design – Front page

Oil Mailer - 4pp design – Centre Spread

Oil Mailer - 4pp design – Back page

A3 Poster

Parts included on the mailer The below Engine & Gear Oil grades and sizes are featured in the mailer: Engine oils 5W-40 FS 5W-30 C3 5W-30 C2 199L - £363.92 199L - £335.64 199L - £451.48 20L - £39.88 20L - £41.25 20L - £48.68 5L - £11.17 5L - £12.86   5W-30 C4 5W-30 SS 5W-40 C3 199L - £573.24 199L - £307.83 199L - £424.12 20L - £60.36 20L - £33.69 20L - £45.65 5L - £16.53 5L - £9.38 5L - £12.62 Gear Oils 5W-30 C3 MX 10W-40 SS 80W-90 M4 20L - £33.00 199L - £517.15 199L - £217.11 75W-90 FS 20L - £56.93 20L - £55.28 20L - £30.11 ATF MDX2 20L - £35.75 5L - £14.82 5W-30 FE 5W-20 FS 199L - £394.02 199L - £444.64 20L - £42.63 20L - £47.71 5L - £11.34 5L - £13.37 5W-30 C1 OW-20 FS 199L - £565.04 199L - £477.48 20L - £59.81 20L - £49.36 5L - £16.40 5L - £12.82

Pricing All prices featured in the mailer template are Trade Club prices All ‘from’ prices are the lowest priced part from the VA998 (as of December 2017 – subject to price changes, check latest VA998 for updates) You can update the pricing to be specific to your Trade Parts Centre or alternatively leave the Trade Club price

Process TPC has unique access login to a print portal – as per 2017 The templates for both the mailer and poster are automatically populated with the Trade Parts Centre name and parts telephone number upon login Dealer populates pricing editable fields on the mailer Submit to print – select the desired quantity. Extras will be invoiced from Bluegrasscoms direct to the Retailer. Mailers and posters delivered direct to Trade Parts Centre – the print lead time is approx. a week but may vary

Restrictions Please note… You can only change the editable pricing fields and Retailer name / telephone number You cannot add your own offers (giveaways, discounts, buy one get one free etc.) It is your responsibility to ensure all the content you input into the mailer is correct. Trade Club will not support the cost of any reprints. If you have feedback/ suggestions for future consideration you can email: portalsupport@bluegrasscoms.com

Charge to Trade Parts Centre Mailer Costs Vauxhall will support the print of 300 mailers. If you would like to order extra you will only be charged for the extra (these will be invoiced by Bluegrasscoms). Total Mailer quantity Extra (chargeable) Charge to Trade Parts Centre 300 Free of charge 400 100 £100 500 200 £110 600 £120 700 £130 800 £140 900 £150 1000 £160

Charge to Trade Parts Centre Poster Costs Vauxhall will support the print of 300 A3 Posters. If you would like to order extra you will only be charged for the extra (these will be invoiced by Bluegrasscoms). Total Mailer quantity Extra (chargeable) Charge to Trade Parts Centre 300 Free of charge 400 100 £85 500 200 £95 600 £105 700 £115 800 £125 900 £135 1000 £145

Distribution of mailers & posters The mailers & posters will be sent directly to your Trade Part Centre. All Retailers are required to participate. Vauxhall Trade Club expect that Trade Parts Managers will utilise their full allocation of mailers and posters, by distributing them to all their Trade Club customers within AOR, through all channels.

Portal user guide 4 page editable mailer

Portal You can access the portal via: https://www.bcqgrouponline.com/Vauxhall/Login.aspx Please use your username and password from the 2017 mailers. If you have forgotten it/lost it, please contact portalsupport@bluegrasscoms.com or your WRPM.

Portal Once logged in click on the mailer or poster image to begin. Click here to edit the poster Click here to edit the mailer

Page 1 Once you have logged in, the template will be automatically populated with your TPC name and telephone number. The first page of the brochure promotes 5W-30 C3 and 5W-30 SS in 199L, 20L and 5L sizes. You can change the pricing that features in the mailer, by inputting your price in the fields on the left hand side. Throughout the mailer ONLY ENTER THE PRICE - DO NOT ENTER A POUND SIGN (£) There is also information about the New Trade Club Oil Advisor Please ensure all pricing information you enter is correct! To see the content you have inputted into the mailer press the ‘UPDATE’ button

Page 2 To move through the pages use the arrows above the artwork Page 2 features: 5W-30 C3 MX 5W-30 C2 5W-20 FS 5W-40 C3 OW-20 FS 10W-40 SS All pre-populated prices are the Trade Club price for the part number stated. The prices can be updated against the corresponding part number in the fields on the left.

Page 3 Page 3 features 5W-30 FE 5W-30 C1 5W-40 FS 5W-30 C4 Plus Information about the range and the QR codes

Page 4 Page 4 - the back page of the mailer includes Gear Oils 80W-90 M4 20L - £33.00 75W-90 FS 20L - £56.93 ATF MDX2 20L - £35.75 You can update the price of the 20 litre gear oils if desired, otherwise leave in the Trade Club price. You have the option to add a parts email address which will appear at the base of the back page. To add the email address, enter it in the field labelled ‘Parts Email’.

Ready to print? If you would like to view the mailer as a pdf first, press PDF preview. The will show how the mailer will print. Some of the prices may look a bit fuzzy in the portal, but they will appear a lot clearer in the pdf preview/ when printed. Once you have filled in all of your pricing and you are happy with the content, click the button Next Step at the base of the page.

Printing Process Select the quantity required and click ‘update’ once the quantity has been chosen. Click ‘add to cart’ to proceed with the order.

Printing Process You will then arrive on the screen below, where you have the opportunity to do a final review of your order. If you need to change something in the artwork select ‘edit’ in the ‘Options’ column If you would like to see a pdf of the artwork select ‘PDF Preview’ in the ‘Options’ column You can update the quantity in the ‘Quantity’ column if desired When you are happy with the order details press the ‘Proceed to checkout’ button

Delivery details We have included delivery to 1 x UK address Your delivery address details should auto-populate as per the below screen shot If your delivery address needs to change you can edit it under ‘My Profile’ on the top Menu To return to your order once you have updated your address details just select ‘Shopping Cart’ Once you are happy with the delivery details select ‘Next step’

Checkout If your company policy requires you to supply a purchase order for invoicing please input in the ‘Purchase Order Number’ field. If not please enter ’Bluegrass’ – this field must be populated to proceed. Please confirm the artwork is approved for print by checking the box and then press ‘Next Step’

Checkout A summary of your order will appear as per the screen shot 1 below To confirm the order press ‘place order’ you will then see the order summary table as per screen shot 2 below You will receive an confirmation of order email once the order is placed. This will be sent to the email saved against your profile. You can view and edit this email address under ‘My Profile’ 1. 2.

Top tips If you have questions when using the portal you can click the link at the top of the page and email portal support. portalsupport@bluegrasscoms.com Alternatively call 0844 840 8289 and ask for Jessie Fernandez or Rachel Russell. Before submitting your pdf artwork to print, please carefully double check that you are happy with all the editable fields and how your Trade Parts Centre name displays. Reprints will not be supported. To view the artwork as a pdf click the ‘PDF Preview’ button (at any point) at the base of the page. Please be patient if the content seems slow to load, or slow to place your order– it may run slow due to the size of the artwork file.