7 Days In May 2014 Information Package

What Is 7 Days In May? 7 Days In May is a movement that started in 2012 to raise awareness and funds to cure Pancreatic Cancer Physical activity is key to preventing the onset of Pancreatic Cancer, so Cycling was chosen as the focal activity 7 Days In May involves a 1 Day Event on May 3 rd, 2014 in several cities across Canada and a 7 Day ride around Lake Ontario (May 3 rd – 9 th )

Why Pancreatic Cancer? Over 4300 new cases will be diagnosed in Canada this year 75% of the patients will die in the first year following diagnosis 95% of Pancreatic Cancer patients will die within 5 years Pancreatic Cancer is the 10 th most diagnosed form of cancer & the 4 th leading cause of death Because these statistics have not improved in 40 years In 2012, less than 2% of general funding for cancer was targeted to Pancreatic Cancer Its time to change these statistics and give those diagnosed hope and a better a chance to live

Results To Date In 2012, over $17,000 was raised by over 400 donors and 50 Cyclists In 2013, over $31,250 was raised by over 600 donors and 80 Cyclists Rides were held in the GTA and Calgary 5 Cyclists road around Lake Ontario in 2012; 9 did the full ride in The riders were followed by thousands of people on Facebook, Twitter, and Vimeo Over 100,000 Twitter accounts were reached during the ride both years

2014 Objectives Raise over $50,000 towards targeted Pancreatic Cancer Research Encourage over 200 riders to participate nationally and over 100 riders in Toronto Target 100 Toronto riders for the 25, 50, 75KM rides Target 20 Calgary riders for the May 3 rd event Target Vancouver riders for inaugural event on May 3 rd Target Ottawa riders for potential inaugural event on May 3 rd Enlist 20 riders or teams to complete the full trip around Lake Ontario 30 Riders do full day rides from GTA to Cobourg 20 Riders to ride the first weekend to Kingston Introduce active participation for all 7 days through virtual activities and web tracked challenges Leverage Strava & MapMyFitness / MapMyRide

The 7 Days In May Foundation The 7 Days In May Foundation was created in 2013 with a mission that is dedicated to finding a cure for Pancreatic Cancer All funds raised will be directed to preventative and palliative medical research for Pancreatic Cancer In 2014, we will be supporting the NCIC Clinical Trials Group in Kingston, ON who are conducting their 6 th pancreatic cancer trial at sites across Canada. Funds will be directed through the Canadian Cancer Society, who have partnered with 7 Days In May to make this donation possible. The NCIC Clinical Trials Group focused on gastrointestinal cancers – from esophageal to colon cancer. 7 Days In May will focus on Pancreatic Cancer, but the benefits will extend beyond just Pancreatic Cancer treatment 100% of funds raised will go directly to the trial program The 7 Days In May Foundation and our partners will cover any necessary administrative costs and fees

2013 Sponsors National Sponsor Platinum Sponsor Silver Sponsor Media Sponsor Participant Sponsors

National Sponsorship - $5,000 Prominent logo placement on jerseys, shorts, and all signage PR announcing the major sponsorship and active mention in all pre and post event media coverage Focal placement on web site, twitter accounts (11,500 + high quality followers), Facebook, LinkedIn and other social media Logo included on flyers and pre-Event announcements Includes team registration of up to 12 riders Keynote opportunities at Kick Off and Completion Ceremonies

Platinum Sponsorship - $2,500 Logo included on jerseys and all signage PR announcing the sponsorship Active mention on web site, twitter accounts (10,000 + high quality followers), Facebook, LinkedIn and other social media Logo included on pre-Event announcements Includes team registration of up to 6 riders Speaking opportunity at local Kick Off Event

Gold Sponsorship - $1,750 Logo included on jerseys and signage Regular mention on web site, twitter accounts (10,000 + high quality followers), Facebook, LinkedIn and other social media Includes team registration of up to 4 riders Recognition at Kick Off Event

Silver Sponsorship - $1,000 Logo included on web page Mention in twitter (10,000 + high quality followers), Facebook, LinkedIn and other social media Recognition at Kick Off Event Opportunity for higher profile focused sponsorship for gift bag, bracelet or head gear, or sponsoring a Lake Riders expenses Includes registration for 2 single day riders Non cash in kind participation is also welcome

Bronze Sponsorship - $500 Featured on web page Mentioned in twitter (10,000 + high quality followers), Facebook, LinkedIn and other social media Recognition at Kick Off Event Includes 1 single day rider registration Non cash in kind participation is also welcome