2. Open Systems Business Models (OSBM) Rich Picture for Red Hat Inc.

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Presentation transcript:

2. Open Systems Business Models (OSBM) Rich Picture for Red Hat Inc.  Market share Availability of files I want to download Downloading time (other system requirements) Free Partners - Application vendors, solutions providers, service providers, platform vendors, embedded developers $ Return on investment on software development Market share $ Product Certification Programs Joint Marketing   Source code and free license Support   Competitors Customers $ Support Red Hat Linux OS: Customizable Brand Convenient  Source code and free license Support  Retailers/ Distributors/ Resellers  Pay = risk for new business model Employees $ RED HAT Assemble 400 software packages into a useful OS Branding/Reputation New business model = competitive adv? Market size Market positioning OPEN-SOURCE DEVELOPMENT ENVIRONMENT - GPL

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