INSERT YOUR COMPANY’S NAME HERE

Our Mission Statement {Your company} exists to {provide benefit} through {product or service}.

SWOT Analysis Strengths Weakness   Opportunities Threats

Five C’s Analysis Company Collaborators Competitors Climate Customers  

PEST Analysis Politics Economics   Social Technology

Our Marketing Strategy

[Enter description of your brand’s target audience.]

Marketing Goals Goal 1 Goal 2 Goal 3 Goal 4 Goal 5

Annual Budget Ad Budget: Social Media Budget: Content Marketing Budget: Email Marketing Budget: Marketing Tools Budget:

Marketing Mix

Our Marketing Mix Product Promotion   Price Place

Execution Workflows

Target Marketing Workflow To create your own flowchart or workflow, use Canva: https://www.canva.com/graphs/flowcharts/ Target Marketing Workflow

Content Marketing Workflow To create your own flowchart or workflow, use Canva: https://www.canva.com/graphs/flowcharts/ Content Marketing Workflow

Product Marketing Workflow To create your own flowchart or workflow, use Canva: https://www.canva.com/graphs/flowcharts/ Product Marketing Workflow

Inbound Marketing Workflow To create your own flowchart or workflow, use Canva: https://www.canva.com/graphs/flowcharts/ Inbound Marketing Workflow

Email Marketing Workflow To create your own flowchart or workflow, use Canva: https://www.canva.com/graphs/flowcharts/ Email Marketing Workflow

Marketing Automation Workflow To create your own flowchart or workflow, use Canva: https://www.canva.com/graphs/flowcharts/ Marketing Automation Workflow

Measuring Our Efforts

Key Performance Indicators Content Marketing Product Marketing Inbound Marketing Email Marketing

Business Metrics + Goals Metric One Metric Two Metric Three Metric Four Metric Five