Table of Contents Slug-Out Knock-out Driver Product introduction Target users Selling against the competition Pricing and shipping information Sales support materials Promotions Demo instructions

Versatile. Durable. Powerful. Slug-Out Knock-out Driver How We Win Versatile. Durable. Powerful. Don’t just buy another power tool! Enhance the one you have! 2

Slug-Out Knock-out Driver KOMD1 Driver Only KOM520A ½”-2” KOM540A ½”-4” Spice Up

Slug-Out Knock-out Driver Target Users and Applications Target Users Applications Electricians Punching holes in electrical boxes in new and existing construction MRO Punching holes in electrical boxes in existing construction Punching hole in machine control panels on assembly lines Punching holes in metal and stainless steel cabinets Punching holes in stainless steel sinks Manufacturing Punching holes in machine control panels Punching holes for general assembly of heavy gauge steel items Remodelers Punching holes in existing electrical boxes for new runs Punching holes in metal cabinets or appliances for retrofits General Contractors All of the above could pertain to general contractors

Slug-Out Mechanical Knockout Driver Slug-Out Knock-out Driver How We Win Slug-Out Mechanical Knockout Driver Features and Benefits: Versatility: Works with any standard knockout set and draw stud Industry Leading Durability: Delivers superior life in the toughest applications Ease of Use: Dual drive allows you to drive from either side Serviceability: Field replaceable draw stud Launch: March 1st 2012 Versatility Durability Ease of Use Serviceability

Selling Against the Competition Slug-Out Knock-out Driver How We Win Selling Against the Competition How to sell against the competition

(With dual Drives the user can get into tight spots easily) Slug-Out Knock-out Driver How We Win Against Maxis Versatility Maxis: Single drive Serviceability Maxis: Special draw stud maxis only GB: Universal draw stud GB: Dual drive Easily replaced standard size Bent has to send unit in for repair (With dual Drives the user can get into tight spots easily) Ease of use Maxis: Single drive Durability Maxis: Male hex drive easy to wear and has to be replace at service station GB: Internal 3/8” square drive with easy to replace adapter GB: Dual drive (Easy to attach and drive also GB works with Impact Drivers Maxis does not) 7

Slug-Out Knock-out Driver How We Win Against Greenlee Ease of Use Greenlee: Has to use a spacer in most applications and has trouble on larger holes GB: Does what you need it to! Cost Greenlee Gator: Over $1000 GB KOMD1: $749 Why pay more and have to be locked in to a battery you don’t want? Saves $$$ No Added Value Greenlee: Only offers 2 kits GB: Offers 3 kits KOMD1 Driver Only KOM520A ½”-2” Knockouts w/ Driver KOM540A ½”- 4” Knockouts w/ Driver Serviceability Greenlee: Can not use continuously GB: Does what you need it to! (From Greenlee’s Operator’s Manual) 8

Slug-Out Knock-out Driver How We Win Against Rector seal Versatility Rector Seal: Single drive GB: Dual drive With dual Drives the user can get into tight spots easily Serviceability Rector Seal: Special draw stud GB: Universal draw stud Durability Rector Seal: Low quality/cost parts weaken life. GB: High quality long life parts hardened steel Ease of Use Rector Seal: Male hex drive easy to wear and has to be replace at service station GB: Internal 3/8” square drive with easy to replace adapter 9

Slug-Out Knock-out Driver How We Win Against Hydraulics Versatility Hydraulics: Two people, unit size is larger Mechanical: One person, compact light weight (one person to hold knockout and one person pumps) Serviceability Hydraulics: Seals and hoses wear Mechanical: No seals and field serviceable Ease of use- Hydraulics: Two people Mechanical: One person Cost: Hydraulics: Labor and set up time of two people Mechanical: One person minimal set up time 10

Slug-Out Knock-out Driver Competitive Cross Reference 11

Contact Your Local Rep for Pricing Slug-Out Knock-out Driver Contact Your Local Rep for Pricing

Sales Support Materials Slug-Out Knock-out Driver Sales Support Materials

Drive sales to distribution thru website Slug-Out Knock-out Driver Digital Media Landing Page www.slug-out.com Any distributor that will stock 5 of each kit in their inventory we will add a where to buy link on slug-out.com All POP and packaging will direct customers to slug-out.com Add domain name Drive sales to distribution thru website 14

Contact Your local Rep to order Slug-Out Driver Sales Material Sell Sheet Sales Brochure Contact Your local Rep to order

Mechanical vs. Hydraulic Slug-Out Knock-out Driver Videos Description Audience Purpose How to use demo video Reps Distribution End users Education and Awareness Timed video Mechanical vs. Hydraulic Show competitive advantage and productivity of product Tool for the distributor tell the story at point of purchase Still shot DVD loop Tool for the distributor Tell the story at point of purchase Videos. Describe what is on each and names and location to access. Videos will available to view and download at the following link by March 1st: http://www.youtube.com/user/GBGardnerBender Customers can also view the videos from www.slug-out.com

A Call to action! Direct to end users Slug-Out Knock-out Driver Sales pull thru Email Campaign: 4 emails sent over February/March to all ABC and NECA Members. Second Email Campaign: Sent in June Target Newsletters: Evergreen ECM A Call to action! Direct to end users

Slug-Out Driver Merchandiser Merchandiser will be available June 1st

Contact Your Local Rep for Promotions Slug-Out Driver Promotions Contact Your Local Rep for Promotions Need promo codes. 19

Slug-Out Driver Product Demos Step 2: Tighten down step bit into chuck and drill pilot hole. Step 1: Screw draw stud into driver Step 3: Remove step bit and tighten 3//8” square drive adapter into chuck of drill Step 4: Slide Die onto Draw stud and place into pilot hole Step 5: Screw on punch to draw stud. Step 6: Grip driver firmly and pull trigger on drill until punch bottoms out on die 20