Twitter Marketing Presented : s. Jalal F abu-saif Abusaif.171@gmail.com Course: E-Commerce Supervised by: palesine polytechnic Universty

Content :. Overview :. Basic Twitter features Content : * Overview : * Basic Twitter features * twitter marketing tools : * Twitter Marketing Campaign : * Measuring Twitter Marketing : * Apple buys Twitter Ad Space :

Overview : -One of the most fascinating types of e-marketing - Real-time interaction with consumers. 288 million users worldwide. - 80% access Twitter from mobile Device . - Revenues $ 600 million. -2013 = 361 million /2014+ =450 m Ads =320 / 85% - Will Twitter become the next Google.

Basic Twitter features Links Tweets Timeline Mention Retweets Massage (DM)

Basic Twitter features Reply Retweets Hash tags Links

twitter marketing tools : Promoted Tweets: When writing a message will appear for each of the following you at the top of the Time Line and you can specify the appearance visitors to a particular state(1). (1) (3) Promoted Trends: If I wrote a letter and put it Hashtaq message will appear at the top of the results Alhastaq, (1) Promoted Accounts: Upgrade your account is even appear prominently on the right, as also appears prominently search pages (3)

twitter marketing tools : Enhanced Profile Page: Companies can get their own banner to display images and the ability Television Ad Retargeting : Tweeting viewers of TV shows with the same ads targeted at them on a show tweet activity Amplify : A real-time digital dashboard connecting television commercials and tweet activity Lead Generation Cards : Promotional offers that appear in users 'Twitter timeline of messages with a coupon or other offer

Typical Twitter Marketing Campaign : Follow others relevant to your content and conversation. Experiment with simple Promoted Tweets For larger budgets, use Promoted Trends and TV ad retargeting. For retail business local sales, build Lead Generation Card

Measuring Twitter Marketing Results : Similar to Facebook results Fan acquisition, engagement, amplification, community, brand strength/sales . Analytics tools * Twitter’s real-time dashboard * Twitter’s Timeline activity dashboard *Third-party tools .

Third-party tools TweetDeck : Twitalyzer : BackTweets : The use of Twitter will be easier because there is everything you need in front of you directly, without a lot of movement in the mouse, or otherwise, Twitalyzer : Web-site analyzes the results of the data on the page Twitter, this site is based on several features, make the data analysis and accurate analysis ahead. BackTweets : This tool is designed specifically for Twitter, which is a tool to display statistics Tweets and alert you when a job note, with a link to your site,

CEO Tim Cook's team warms up to social media By Garett Sloane Apple buys Twitter Ad Space : Apple Buys Up Twitter's Ad Space to Launch Its Watch and Fend Off Hijacking Rivals CEO Tim Cook's team warms up to social media By Garett Sloane Apple had Twitter blanketed today. There was basically no room for rivals to use the messaging service to hijack its big moment while unveiling the Apple Watch. The Twitter strategy could be a sign that Apple is growing more savvy as a social media marketer.

If Apple had not made the purchase, its rivals would have swung in with some disruptive counter- advertising and taken the full concentration of the spotlight away from the new MacBook and the Apple Watch. In essence, Apple looked at Twitter and thought ’buy the spots or somebody else will.’

Apple has been forced into a ‘defensive’ move towards advertising on Twitter interesting, through the use of promoted tweets and purchasing search results for specify (albeit unadventurous) keywords. Where there is scarcity there is value, and where there is value there is profit to be made. In terms of a product launch with worldwide interest, with everyone looking for information, whoever controls that channel can leverage it to best effect.

This is where Apple became subservient to Twitter, as most advertisers are. Just as the initial announcement of the Apple Watch was made in September so Tim Cook could introduce the hardware instead of it leaking from the supply chain, this was only one moment to explain the software story of the Apple Watch without any interference. Apple decided that keeping the focus on its watch was more valuable than the cost of Twitter’s key advertising spots.

The first big move was to buy the Promoted Trend—which, at last check, costs $200,000 a day—to be the top item on Twitter. Apple's choice of wording for the ad seemed to show it was mostly interested in keeping that paid position out of the hands of rivals, not in coming up with a fancy hashtag. The Promoted Trend simply read: "Apple event."

Last year, Samsung purchased the Promoted Trend during Apple's iPhone 6 and 6 Plus launch. It also has been thorough covering any Apple keywords with its own Promoted Tweets during past events.

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References: Kenneth C. Laudon , Carol Guercio Traver (2014).E-comers :business. technology. Society. DC : New York University, Azimuth Interactive, Twitter (2015).Twitter Marketing :tools .measurers. DC : 2015 Twitter, ,https://biz.twitter.com/en-gb/marketing-twitter (see 27/marh/2015)