Succeeding With Online Marketing In a Highly Competitive Industry

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Presentation transcript:

Succeeding With Online Marketing In a Highly Competitive Industry Alex Melen Co-Founder alex@smartsites.com

Agenda 1. Embracing Digital 2. Online Marketing 3. Measurement 4. Takeaways 5. Q&A

1. Embracing Digital

Embracing Digital

Embracing Digital

Embracing Digital By a show of hands, how many have spent more than 2 hours on their phone so far today? By a show hands, how many have spent 2 hours watching TV so far today?

2. Online Marketing Sales SMM SEO PPC Measure Everything!

Pay Per Click (PPC) Customer Value > [CPC x Conversion Rate]

Search Engine Optimization (SEO) [Unique Content x Relevant Links] – Technical Errors

Social Media Marketing (SMM) [Followers x Engagement] Optimize profiles. Integrate with website. Follow users who follow your competitors. Follow users who post about #cars.

3. Measurement

Measurement

4. Takeaways

Ongoing Communication Takeaways Immediate Exposure Long Term Visibility Ongoing Communication Measure, Analyze, Optimize

Takeaways Use a minimum of ____ ad platforms Publish a minimum of ____ content pieces/month Be active on ____ social media platforms Setup remarketing and audience tracking Don’t be afraid to partner with an Agency!

5. Q&A

Contact Info Full Name: Alex Melen Job Title: Co-Founder Email: alex@smartsites.com