1. Full Name I Company I Job Title I Email
Maintaining a Diversified Digital Portfolio: 2017 Reloaded
Dario Dulic
Dario Dulic I Westboro TOYOTA I Marketing and IT I

2. Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota
Dario Dulic I Westboro TOYOTA I Marketing and IT

3. Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota
Dario Dulic I Westboro TOYOTA I Marketing and IT

4. Accent?
Dario Dulic I Westboro TOYOTA I Marketing and IT

5. TODAY WE WILL COVER: Future trends Marketing management
Diversified digital portfolio
Vendors for you
Budget
Social media optimization
Reporting
Dario Dulic I Westboro TOYOTA I Marketing and IT

6. [OUT]SOURCE [HYBRID] [IN]HOUSE Your Setup
Dario Dulic I Westboro TOYOTA I Marketing and IT

7. HOW TO reSTRUCTURE YOUR BUDGET for 2017?
Dario Dulic I Westboro TOYOTA I Marketing and IT

8. Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota
Dario Dulic I Westboro TOYOTA I Marketing and IT

9. Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota
Dario Dulic I Westboro TOYOTA I Marketing and IT

10. PPC AD STRUCTURE YOUR NAME - YES or NO? WHAT ARE VENDORS DOING?
ACCOUNT OWNERSHIP- IP
DISPLAY & REMARKETING STRUCTURE
Dario Dulic I Westboro TOYOTA I Marketing and IT

11. SOCIAL MEDIA HIGHLY TARGETED FOCUS MORE $ POWER EDITOR 54% SEGMENT
Dario Dulic I Westboro TOYOTA I Marketing and IT

12. SOCIAL MEDIA
Dario Dulic I Westboro TOYOTA I Marketing and IT

13. Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota
Dario Dulic I Westboro TOYOTA I Marketing and IT

14. SEGMENT ADS EMAIL AND TEXT CREATIVE SUBJECT DO NOT FORGET EMAIL
Dario Dulic I Westboro TOYOTA I Marketing and IT

15. RESPONSIVE WEBSITE LANDING PAGES CALL TO ACTION PHONE 800 CALL JOURNEY
… none of this matters unless you have good foundation
RESPONSIVE WEBSITE
LANDING PAGES
CALL TO ACTION
PHONE 800
CALL JOURNEY
SHORT FORMS
NO HOMEPAGE LINKS
Dario Dulic I Westboro TOYOTA I Marketing and IT

16. WORDPRESS, TUMBLR, … LINKS (utm) BEST TO INTEGRATE CONTENT VS CONTEXT
BLOG
WORDPRESS, TUMBLR, … LINKS (utm)
BEST TO INTEGRATE
CONTENT VS CONTEXT
RELEVANT
OEM, LOCAL, ...
Dario Dulic I Westboro TOYOTA I Marketing and IT

17. EXPERIMENT, MEASURE, ADJUST... REPEAT
Dario Dulic I Westboro TOYOTA I Marketing and IT

18. Pages/Session, Bounce %, source/medium Campaigns
REPORTS
Pages/Session, Bounce %, source/medium
Campaigns
# Leads - Sales and Service/Conversion
# Phone Calls from distinct campaigns
Spend & Clicks per AdGroup
CTRs
Dario Dulic I Westboro TOYOTA I Marketing and IT

19. Analytics tools? REPORTS
Dario Dulic I Westboro TOYOTA I Marketing and IT

20. ALL WE HAVE TALKED ABOUT HERE TODAY YOU
WHO TO WORK WITH?
ALL WE HAVE TALKED ABOUT HERE TODAY YOU
NEED TO TO HEAR FROM VENDORS, AND MORE...
UNDERSTAND FULL CYCLE
COMPANY SIZE
SALES, TECH, PERFORMANCE MANAGER
Dario Dulic I Westboro TOYOTA I Marketing and IT

21. MANAGE YOUR MARKETING PORTFOLIO
Dario Dulic I Westboro TOYOTA I Marketing and IT

22. Shortcut to successful marketing plan:
Dario Dulic I Westboro TOYOTA I Marketing and IT

23. Thank you for joining my session!
Dario Dulic I Westboro TOYOTA I Marketing and IT

24. Contact Info
Full Name: Dario Dulic
Company: Westboro TOYOTA
Job Title: Marketing and IT