Proliferation This is the rapid growth and increase in hardware (macs, pc's, cameras e.t.c) and software (video editing software, audio editing software or photoshop e.t.c).

Production Motion Capture Technology Green Screen

Motion Capture Passive markers Active marker Time modulated active marker Semi-passive imperceptible marker Underwater motion capture system

Technology Red One Cameras Canon EOS-1D Canon EOS 5D

Green screen The official term for this is actually called Chroma Key Compositing or Chroma Keying for short. This is a visual effects technique that layers two photos or video streams together based on colour hues. It is usually used to remove a background from the subject.

Distribution and exhibition 35mm film 70mm film DVD UMD (Universal Media Disc) Digital Downloads (Netflix and Amazon) Online Streaming (Netflix, Putlocker, 123 Movies…)

Marketing Youtube Facebook Twitter Creative Commons License Viral Marketing Campaigns

Creative Commons License This is one of several public copyright licenses that allow free distribution of an other copyrighted work. Creative Commons License is used when a producer allows other companies to share, use and build upon the product that was created.

Viral marketing campaigns for maleficent MAC makeup published inspired by character Maleficent (used on Angelina Jolie in filming) “MAC is known for doing many temporary collections such as with the MAC Maleficent collection. It has been launched at the same time than the Disney movie Maleficent was released. Therefore, their mobile marketing campaign was simplified as they did not need to attract that much attention on the theme. A couple of weeks before the make-up collection was out, they were releasing some visual teasers with the new packaging, the new colors etc. Therefore, thanks to pictures posted on their Instagram, Facebook and Twitter accounts, it enabled MAC to alert people of the upcoming collection. However, they do not make partnerships with blogger. Their mobile strategy was not so grand after all, as they did not do anything special to launch this collection. However; they were benefiting from both Disney’s and Angelina Jolie’s reputation and therefore, it enabled them to make less efforts or investments on this collection compared to the Simpson one, for example.” https://fashionbi.com/insights/marketing-analysis/cosmetic-brands-mobile-digital-marketing-campaigns

exchange Prior to the proliferation of illegally downloading films, people could rent films on DVD or Video. Some people pirated these by copying them by putting the disk into their desktops and scan the disc which would then copy the film. If desired they could insert an empty disk and burn the copied version onto this disk, therefore making their own physical copy of the film. The internet has developed over recent years and has allowed people to create websites which include links to illegally stream or download films and t.v shows. Audiences now have the ability to record films in the cinema with video cameras, they couldn’t do this 20 years ago because technology wasn’t advance enough for us to obtain small, compact cameras

institutions Disney: Disney music Pixar ABC Lucas film Marvel Disney Channel