1. NEW MEDIA & CINEMA BY: MINNA YUNG SHAN PENG INFO 303 New Media Theory

2. What is New Media? The shift of all culture to computer-mediated forms of production, distribution and communication Affects all stages of communication and all types of media

3. What’s so “new” about new media? Digitization Web 2.0 Or…maybe there’s nothing so new about it after all?

4. Cinema as New Media The film making process is being redefined with the widespread use of special effects Digital film = live action material + painting + image processing + compositing + 2D computer animation + 3D computer animation (Manovich, 301) Production has become the first stage of postproduction

5. Computer Techniques Traditional Cinema:  Analog  Linear editing  Photochemical Process New cinema:  Shot on film and transferred to digital intermediate  Some are shot digitally (Red camera)  Non-linear editing (fcp)  CGI:Computer Generated Images  Video compositing software (Flame, Nuke)  Set extension

6. Filming v.s. Post-Production Star Wars I: The Phantom Menace (1999)  Filming Dates: 65 days  Production Time: ~2 years Transformers (2007)  Filming Dates: Apr – Oct 2006  Production Time: 2006 – 2007 Avatar (2009)  Filming Dates: Apr – Dec 2007  Production Time: ~2 years

7. New Techniques and Technologies 1. Blue-Screen/Green Screen  Keying: compositing (layering) two images or video streams together, used heavily in many fields to remove a background from the subject of a photo or video

8. Example: Hugo Before After

9. New Techniques and Technologies 2. Rotoscoping the technique of manually creating a matte for an element on a live-action plate so it may be composited over another background

20. New Techniques and Technologies 3. Motion Capture (Motion Tracking)  recording actions of human actors, and using that information to animate digital character models in 2D or 3D computer animation

21. Visual Effects Breakdown http://www.youtube.com/watch?v=Yi0NUlR6A0k&f eature=youtu.be http://www.youtube.com/watch?v=Yi0NUlR6A0k&f eature=youtu.be

22. What do we think of all these new technologies? New technologies are changing the way cinema is being produced. Cinema undergoes major changes every few decades, and right now we are in the middle of that phase. New technologies do not affect the extent to which cinema is more or less “authentic”; they are simply an extension and improvement from older techniques such as painting.

23. James Cameron “We are moving toward a time when the only limitation on a filmmaker is his or her imagination.”