1. Instagram A Mobile Partner for the Tourism Industry
Stéphane Medakovic, Julien Michellod
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2. Content Introduction – What is Instagram
Opportunities for tourism businesses
How to do it right
How individuals can benefit from it
Conclusion

3. What is Instagram Free social network launched in 2010
Property of Facebook since 2012
150 million users
Take / edit / share photos of your life

4. Opportunities for tourism businesses
Develop brand image
Strengthen customer relationships
Create visual content
Increase presence
Many DMOs, Hotel chains and Airlines are already using it

5. How to do it right Add direct link to website Use « Badges »
Use #hashtags and Geotagging
Post interesting and creative content

6. How individuals can benefit from it
Get inspiration and ideas
Help when planning the travel
Share own pictures - increasing visibility

7. Examples of accounts http://instagram.com/tourismthailand

8. Conclusion Rapid growth Powerful tool in Marketing 2.0
« A picture paints a thousand words »

9. Thank you for your attention
Questions ?
Thank you for your attention