NHE Conventional Meeting Conventional Manager’s Meeting December 8, 2016 Guide to Business Pages Improving homes and lives every day.

Overview Why Facebook Targeted reach Deep Engagement Able to target audience, date, and time of marketing Reviewing insight detail allows page managers to see post day and times to help determine optimal post reach Deep Engagement Ask questions of your audience Graphic heavy content Community activities/events Community/Home feel vs. Property/Apartment Loyalty and trust through pertinent information and timely responses Improving homes and lives every day.

Overview How is this accomplished with Facebook Proven Results Review Facebook insights to learn what type of posts users are reading to target your future posts 2010 stats for South Carolina have Facebook at 1,625,480 users with 36% of total internet users in SC – sure this has only increased How is this accomplished with Facebook News Feed Timely responses and post consistently Review insight details on a monthly bases to help determine if trends are shifting Inbound marketing Increasing the visibility of the page with use of keywords, calls to action, cross-promoting with community events/organizations http://www.socialmediaexaminer.com/4-proven-steps-to-facebook-page-success/ http://www.socialmediaexaminer.com/boost-facebook-engagement-for-small-businesses/ http://www.ekcetera.com/8-mistakes-youre-making-with-your-facebook-business-page/ Improving homes and lives every day.

How to Access your Facebook Business Page Navigating to your Facebook business page Go to www.facebook.com Login using the main property email address and password Click on the down arrow Improving homes and lives every day.

How to Access your Facebook Business Page Then select NHE under the Business Manager section This will take you into the NHE business page where you can select the business page(s) you want to edit Improving homes and lives every day.

How to Access your Facebook Business Page After clicking on the page you wish to edit you should see the home page for the property like the example below Improving homes and lives every day.

Page Navigation The white, horizontal menu bar across the tope of the page houses the insights, messages (only appears if you have messages), notifications, settings, help, and publishing tools This section contains your reporting (insights) Review message settings under the settings tab – auto responder Improving homes and lives every day.

Page Navigation Left hand menu covers the different sections on the page with some basic reporting Improving homes and lives every day.

Page Navigation The middle section is geared towards page visitors News feed is located here Picture section with the like, follow, and more buttons Call to action – “send Email” Improving homes and lives every day.

Page Navigation Right hand section is general information about the page with insights into popular visitor, posts, pages, and other like pages Improving homes and lives every day.

Facebook Posts Creating posts Use RentCafé to create your Facebook posts and post to your websites News Feed as well at the same time. If you do post through Facebook make sure the profile Facebook is using when creating posts Use images and graphics when possible You can download images from google searches Vary the text size and font to help the eye move across the information Improving homes and lives every day.

Facebook Posts Create a list of topics that apply to your community and residents to keep your posts consistent Keep text short Average attention span is about 8-10 seconds Video has become the best way to reach an audience Videos can be created from Facebook – Publishing Tools https://www.facebook.com/business/a/video_how_to Would the team like to use the Marketing Manager at this time to help schedule posts and other activities? Improving homes and lives every day.