Air North Texas: A Clean Air Campaign for North Central Texas

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Presentation transcript:

Air North Texas: A Clean Air Campaign for North Central Texas CATEE 2017 – Texas Energy Summit Whitney Vandiver, NCTCOG

What is Air North Texas? A public awareness campaign that encourages residents of North Texas to make clean air choices Composed of a coalition of regional organizations committed to improving the air in North Texas Aims to generate a consistent region-wide brand that promotes behavioral and lifestyle changes that impacts our health and the environment

Air North Texas and NCTCOG AQ Programs

Website, airnorthtexas.org Paid advertising Social media Campaign Elements Website, airnorthtexas.org Paid advertising Social media Annual Clean Air Event, Clean Air Action Day Arlo the Airmadillo Outreach Collateral Monthly e-newsletter, Clean Air Corner Air Pollution Alert emails Partner support

Air North Texas Marketing

Air North Texas Resources

NCTCOG/Air North Texas staff provides materials for partners Partner Support NCTCOG/Air North Texas staff provides materials for partners Examples of recommended support include: Placement of Air North Texas logo/link on member’s website Submit article for Clean Air Mail, Air North Texas’ monthly e-newsletter Promotion of Air North Texas through social media Placement of Air North Texas logo/ads on newsletters or printed items Support of Clean Air Action Day Partner recruitment Unique partnerships (UTA orientation bags, UTA PSAs, Fort Worth beach balls) Attend task force meetings Submit annual progress reports

Membership is free and non binding Partner Benefits Membership is free and non binding Air quality resources (technical information, outreach items, advertisements, logos, press releases, articles, etc.) Bi-monthly meetings NCTCOG/Air North Texas staff outreach assistance Annual Air North Texas Partner Awards

General Public Support Comprehensive air quality resource Engage with us on social media #AirNTX, #CAAD2018 Air Quality Awareness Week Implement clean air actions on Ozone Action Days “Join us” – sign up to receive Air Pollution/Ozone Action Day alerts and Clean Air Mails Air North Texas staff available for community presentations and outreach Participate in Clean Air Action Day

Do at least one thing to help improve air quality on June 22, 2018 Clean Air Action Day Do at least one thing to help improve air quality on June 22, 2018 Carpool Take your lunch to work Use mass transit Bike or walk Combine errands Telecommute Avoid idling Maintain vehicle Make online commitments Share on social media with #CAAD2018 for a chance to win a prize

Air North Texas Partners American Lung Association – DFW Region Health and Wellness Alliance for Children Brookhaven College Hood County City of Anna Insta-brite Technologies City of Arlington NCTCOG City of Bedford The North Texas Commission Dallas County City of Cedar Hill City of Dallas Parker County City of Denton Tarrant County City of Fort Worth TxDOT – Dallas City of Grand Prairie TxDOT – Fort Worth City of Grapevine U.S. Green Building Council – North Texas Chapter City of Kennedale City of Mesquite University of North Texas Health Science Center City of North Richland Hills City of Plano University of Texas at Arlington City of Richardson UT Southwestern Cedar Valley College DART DCTA DFW Airport FWTA

Contacts www.airnorthtexas.org Mindy Mize 817-608-2346 mmize@nctcog.org Whitney Vandiver 817-704-5639 wvandiver@nctcog.org www.airnorthtexas.org