1. Public Awareness PRC Results

2. Public Awareness PRC Assessment Findings Public Awareness
Attendance at Health Events
Healthy Lee Initiatives
Choose, Commit, Change!
PRC Assessment Findings
Public Awareness

3. Participated in a Health Promotion Activity in the Past Year
Lower among:
Adults age 65+ = 9.1%
Men = 10.7%
Low-income residents (<200% FPL) = 10.8%
% Attended Health Event in Past Year
Sources: ● PRC Community Health Surveys, Professional Research Consultants, Inc. [Item 127]
● PRC National Health Survey, Professional Research Consultants, Inc.
Notes: ● Asked of all respondents.

4. Have Heard of Healthy Lee Community Initiatives (Lee County, 2014)
statistically similar by geography
% Heard of Healthy Lee Community Initiatives
Sources: ● 2014 PRC Community Health Survey, Professional Research Consultants, Inc. [Item 128]
Notes: ● Asked of all respondents.
● Hispanics can be of any race. Other race categories are non-Hispanic categorizations (e.g., “White” reflects non-Hispanic White respondents).
● Income categories reflect respondent's household income as a ratio to the federal poverty level (FPL) for their household size. “Low Income” includes households
with incomes up to 200% of the federal poverty level; “Mid/High Income” includes households with incomes at 200% or more of the federal poverty level.

5. Have Heard the “Choose, Commit, Change!” Message (Lee County, 2014)
statistically similar by geography
% Heard the “Choose, Commit ,Change!” Message
Sources: ● 2014 PRC Community Health Survey, Professional Research Consultants, Inc. [Item 129]
Notes: ● Asked of all respondents.
● Hispanics can be of any race. Other race categories are non-Hispanic categorizations (e.g., “White” reflects non-Hispanic White respondents).
● Income categories reflect respondent's household income as a ratio to the federal poverty level (FPL) for their household size. “Low Income” includes households
with incomes up to 200% of the federal poverty level; “Mid/High Income” includes households with incomes at 200% or more of the federal poverty level.

6. Healthy Lee Has Impacted Lifestyle Choices (Among Adults Who Have Heard of Healthy Lee Community Initiatives or the Healthy Lee “Choose, Commit, Change!” Message; Lee County, 2014)
% Heard the “Choose, Commit ,Change!” Message
% Heard of Healthy Lee Community Initiatives
Sources: ● 2014 PRC Community Health Survey, Professional Research Consultants, Inc. [Item 194]
Notes: ● Asked of respondents who have heard of either Healthy Lee Community Initiatives or the Healthy Lee “Choose, Commit, Change!” message.

7. Public Awareness www.HealthyLee.com
Kevin Newingham & Teri Hansen

8. Public Awareness
Embrace the Healthy Lee brand to implement the Vision of “Collaborating for Community Health.” Create community awareness and engagement in Healthy Lee goals and initiatives.

9. Public Awareness – Scorecard

10. Accomplishments Launched HealthyLee.com – August 2013
Secured initial advertising partners for HealthyLee.com
Launched social media sites and began building followers through ongoing content development on HealthyLee.com
Promoted HealthyLee.com through speaking engagements and presentations, media relations/publicity, partner engagement
Consistently increased visitor traffic and engagement with the HealthyLee.com site

11. Opportunities for Improvement
Drive more partner engagement and support of Healthylee.com through increased use of free opportunities
Drive more visitors to HealthyLee.com by providing expanded content and relevant information
Increase Advertisers on HealthyLee.com to provide ongoing revenues to continue promotion

12. Next Steps
Targeted marketing to community groups to promote HealthyLee.com and encourage engagement with the site
Engage other Healthy Lee partners to advertise or help solicit advertising on HealthyLee.com
Roll out key marketing and publicity initiatives as revenue is generated

13. Public Awareness of Healthy Lee
We are on track to reach the public awareness goals for Healthy Lee.
Yes No

14. Discussion