Summary

Broadest Value Across the Enterprise Business Apps Productivity and Management Platform Cloud Services Business apps User productivity Collaboration Communications Desktop management Identity Database Platform On-Premise

SQL Server Premium Edition—Advantages The right version of SQL Server for all businesses that need to: Achieve higher levels for high availability, scalability and security; Maximize business insight from organizational data; Dramatically reduce data management operational costs. Mission-Critical Capabilities Scalable DW and Business Intelligence Lower Costs Enables 99.99% uptime with AlwaysOn Technologies Improve app. performance 30% or more with Resource Governor Reduce DW storage costs up to 90% and reduce backup storage by 66% with compression 50% better performance with Analysis Services Enterprise enhancements Reduce HW, licensing and operational costs up to 50% through consolidation and virtualization Save up to $100K in 3rd party SW with built-in tools like Encryption and Performance Monitoring Multiple Instance Clustering, Database Mirroring, Resource Governor, All Actions Audited Scale-out Reporting & Analysis Servers, Partitioned Cubes, PowerPivot for SharePoint 2010, High-Speed Connectors, Master Data Services Application and Multi-server Management, Live Migration and Virtualization Support, Transparent Data Encryption SQL Server Enterprise delivers over 60 features not in Standard

Helping You Save money: Enrollment for Application Platform The Enrollment for Application Platform is the most cost-effective way for customers to adopt and standardize their infrastructure on the Application Platform. Standardization made affordable Rapidly adopt the latest technology Flexible purchasing model

EAP is Much More Cost-Effective Than an EA 39% less than an EA L and SA Cost for New Growth Units $100,000 $200,000 $300,000 $400,000 $500,000 Savings on incremental units L Cost for Existing NON-SA Units SA Cost for Existing NON-SA Units Bring units to the latest version without purchasing the license. EAP will defer the license cost as long as customer stays in the program SA Cost for Units Already Covered by SA EA EAP

1-Year True Up: Scenario Cost comparison between EA and EAP for keeping units current Customer Unit Profile 3 Year Customer Cost What do you have today? EA EAP Cost for keeping existing units current SA cost for units already covered by SA $62K SA cost for existing n-1 ( non SA )units $108K L cost for existing n-1(non SA units) $145K Deferred Cost for purchasing incremental units Incremental L& SA Cost $192K $140K Total $508K $311K EAP Savings ($) $(196K) % EAP Saves more than EA 39% Proc Server CAL Total Standard Units - 10 500 Standard units under SA 4 100 Total Enterprise units 5 8 NA Enterprise units under SA 2 1 2 What are you planning to license over the next 3 years? 3 Key customer benefit is the ability to bring existing units that are not covered by SA to the latest version, without purchasing the License when entering the program. EAP will defer the license cost as long as customer stays in the program. 1 Proc Server CAL Standard Units - 6 50 Enterprise units 3 10 NA Provides cost savings on incremental units, further reducing the license cost to the customer. This cost savings will only be available through EAP. 2 With the cost savings on future units and $0 additional cost for non SA units, customers will save over 39% for the next 3 years. 3 This reference is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

Customer Case Study: 40% savings on BI DW solution Fozzy Group is one of the largest retailers in Ukraine. POS information couldn’t be used effectively to drive business decisions. Implemented Microsoft BI data warehouse solution now gives access to business information in real time and helps to optimize business processes. Took advantage of the Microsoft Volume Licensing Enrollment for Application Platform (EAP) program, Fozzy Group reports saving 40 percent in licensing. This reference is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

Take Charge with Premier Premier empowers you to proactively take control of your support needs through end-to-end managed services, 24x7 problem resolution, and training for your online and traditional on-premises investments. Defined Point of Contact for IT Cloud Proactive Services Accelerated Escalation Triggers Rapid On-Site Support Services Your IT staffs’ point of contact in Microsoft, providing service delivery planning and services execution. Comprehensive services designed to help optimize IT environment and operations and reduce downtime. Depending on the severity of the situation, support engineers will come on site to assist with issues. The Critical Situation service provides Premier customers with accelerated triggers and escalation inside Microsoft. A single investment for IT your support needs

Calls to Action If you currently own SQL Server with Software Assurance: Leverage your Deployment Planning Services benefit Download a copy of Denali CTP 3 and test drive Investigate EAP option to help you standardize your data and lock in value today for access to future release Have the conversation to move to SQL Premium SKUs If you currently have any of the following under Software Assurance: CAL Suites: Core & ECAL STB Suites: EAP, ECI, SMSD STB Products: SQL Server & CAL, WS, VS w/MSDN or Test IW Suites: Office IW Products: Visio, Project Then you can leverage Deployment Planning Services for Windows Azure Check out a Windows Azure trial Engage your Microsoft Rep or Partner

SQL Server Deployment Planning Services Offers structured consulting engagements delivered by Gold competency partners that result in custom deployment plans. Put your IT investment to work Identify ways to optimize your investment in SQL Server Streamline deployment Build a custom roadmap for efficient SQL Server deployment Receive a set number of service days provided by a Microsoft Certified Partner. The number of service days varies by the type and number of licenses you have with Software Assurance, and can be used for planning engagements ranging from 3 to 15 days in length.

Windows Azure Deployment Planning Services As part of Software Assurance benefits, customers can receive Windows Azure consulting engagements by qualified Microsoft partners or Microsoft Consulting Services (MCS) How it works 1. Customers earn entitlements based on purchases of eligible products with Software Assurance: CAL Suites: Core & ECAL STB Suites: EAP, ECI, SMSD STB Products: SQL Server & CAL, WS, VS w/MSDN or Test IW Suites: Office IW Products: Visio, Project 2. Customers use entitlements on any of the following DPS: Public Cloud, Windows Azure DPS Private Cloud, Mgmt & Virt. DPS SQL Server DPS Developer Tools DPS Desktop DPS SharePoint DPS Exchange DPS Business Value Productivity Services 3. Partners or MCS deliver DPS: Customers choose a qualifying partner to delivery DPS Partners are paid by Microsoft to deliver the services associated with this benefit Customer benefits Free handholding in the journey to the cloud. Let the experts train your team, help assess opportunity, and plan deployment of your applications onto the Windows Azure. Access to hundreds of global Windows Azure Circle Partners, who are trained and qualified by Microsoft

Calls to Action If you don’t have SQL Server Download a copy of Denali CTP 3 and take a test drive Investigate EAP option to help you standardize your data and lock in value today for access to future release Have the conversation about SQL Premium SKUs to get the most value out of your investment Check out a Windows Azure trial Engage your Microsoft Rep or Partner

Interested in Dynamics? Leverage our global network of specialized partners through solution selection Planning and design Customization and configuration Implementation Training Ongoing support

Microsoft’s Application Platform: The ideal platform to run, grow, and transform your business Our Platform Differentiators Data Center to Cloud Users Application Flexibility TRANSFORM GROW RUN Microsoft Provides You Need Agility for the Future Productivity for All Peace of Mind at the Right Price The most complete Cloud Solutions and innovative Data Visualization tools The most widely used BI & Development Platform with new Appliances The most widely deployed Database and Server software on the planet