MRM//McCANN Technology Strategy First Quarter Bullseye Update prepared by: Neal S. Prescott

Agenda Technology and the Connected Customer Journey MRM//McCann Technology Update Selling Technology

Technology and the Connected Customer Journey

Our Capabilities Strategy Creative Technology Performance Research & Intelligence Brand Strategy CRM Strategy Digital Strategy Social Strategy Content Strategy Channel Strategy Media Strategy Brand Development Product Innovation Campaign Development Digital Advertising Mobile Design Experience Design eCommerce Design Social Media Relationship Marketing Digital User Experience Commerce Solutions (B2B & B2C) Customer Relationship Management & Marketing Automation Solutions Production and Operational Services Content & Digital Asset Management Solutions Social and Collaboration Solutions Analytics and Data Management CRM Analysis Optimization Website Analysis & Optimization Campaign Analysis & Optimization Social Media Analysis & Optimization Mobile Analysis & Optimization Search Engine Marketing & Optimization Advanced Statistics

Our Technology Supports and Delivers the Connected Customer Journey Awareness Customer Relationship Management & Marketing Automation Solutions Content & Digital Asset Management Solutions Production and Operational Services Engagement Customer Relationship Management & Marketing Automation Solutions Social & Collaboration Solutions Digital User Experience Analytics and Data Management Advocacy Social & Collaboration Solutions Customer Relationship Management & Marketing Automation Solutions Analytics and Data Management Consideration Social & Collaboration Solutions Purchase Commerce Solutions

Technology Solutions Commerce Solutions (B2B & B2C) Production and Operational Services Commerce Solutions (B2B & B2C) Digital User Experience Customer Relationship Management & Marketing Automation Solutions Content & Digital Asset Management Solutions Social and Collaboration Solutions Analytics and Data Management Architect and Build Digital Experiences (Multi-Channel & Multi-Device) Platform Implementation Customer Experience Design & Development Mobile Commerce Private Event Retail Omnichannel eCommerce Global eCommerce Campaign Planning & Management Marketing Fulfillment Management Customer Profiling, Segmentation & Modeling Customer Insight & Measurement Solutions Customer Care & Live Engagement (Click-to-Call, Click- to-Chat, Video-Chat) Channel Optimization Digital Production (Banners, Landing Pages, etc.) Rich Media Production (Video Content, CGI, etc.) Content Management & Operations Analytics & Reporting Support & Managed Hosting Quality Assurance Architect and implement Content Management Solutions (Multi-Channel & Multi-Device) Architect and implement Digital Asset Management Solutions (Multi-Channel & Multi-Device) Social Media Monitoring Solutions Social Collaboration Solutions Social Integrations Solutions Social Analytics Solutions Dashboards and Reporting Insights Attribution Modeling Data Science Warehousing Storage & Management Data Security & Governance

Our Technology Partners across the Connected Customer Journey Digital User Experience Commerce Solutions (B2B & B2C) Customer Relationship Management & Marketing Automation Solutions Content & Digital Asset Management Solutions Social and Collaboration Solutions Analytics and Data Management

MRM//McCann Technology Update

Tech Update We believe integrating our technology capability with our marketing capability when building CX solutions is a source of competitive advantage.

Tech Update – COEx Purpose Currently MRM//McCann has 3 COEx – Adobe, Acquia and Digital Production Builds on existing MRM//McCann production and development experience and strengths in Buenos Aires, Detroit & Romania Creates a competitive, formalized offering to compete with Razorfish, Accenture Interactive, Sapient & Hogarth WW Drives efficiencies with consistent process, creative agency neutrality, and constant improvement and innovation Centralized and scaled to avoid reproducing skills in local agencies; scale in one place, leverage by all Simplified, competitive pricing model that benefits local agency Financial model will change the off-shore focus from financial performance to work quality

Tech Update – Adobe COEx established 70 certified people across Detroit and BA, 200+ total Strong working relationship Service Sales – $11.5M, up from $4.5 last year Coke ($3M), Sands ($2M), Abbott ($1M), RSA & Corning Growth Partner of the Year (2014) Certified in AEM and Analytics (Campaign soon!)

Tech Update – Acquia Strong Acquia Relationship Joint investment We are a Global Select Partners and on the 12 person Partner Advisory Board Top to top meetings, Michael has meet with the Acquia CEO, etc…. We have partnered tightly with Renée Bochman, VP, Customer Experience at Acquia to ensure we leverage our top talent for Acquia certification Hired Ian Truscott as our EMEA Acquia Alliance Manager Close to hiring a Global Partner Alliance Director We have 2 certified Acquia developers in Romania and have hired the Team Lead, 2 offers outstanding We hosting the first Drupal 8 event in Romania (last week)

Tech Update – COEx Roadmap Active 2016 Scaling eCommerce Mobile Application Development UX Digital Production

Selling Technology

Resources to help you Sell Sheets for Acquia, Adobe, Digital Production, Commerce, MAP.(end of March) Product Overview 101 Pain Points From Clients and Solutions Our Experience/Capabilities/Credentials Client Experience Who To Call at MRM//McCann Reference & Resource Material In-Person 2 hour training sessions to be scheduled Technology Overview – Our MRM//McCann Story What We Do, Technology We Support (Adobe, E-Comm, Acquia, Production) Adobe Deep Dive Acquia Deep Dive Q&A / Opportunity Discussion Training video will be developed from the in-person training sessions for all markets to use Toolbox Sell sheets, training decks, reference material, case studies and training videos as reference for all markets on central intranet Understand the Partner Model and become much more partner centric Technology Capabilities Deck / Neal: +1 (617) 803-1747

Sell Sheets