District Principals Meeting Presented by Beth L. Folger, Ed.D. August 2, 2016

Communications Audit District Initiatives Key Messages Communication Plan

Communications Plan Recommendations Best Practices Communications Brand Audit and Plan OCS Website: OCS Brand Audit Report and OCS Communications Plan

Identify the Brand

Identify the Brand

Identify the Brand

Identify the Brand

Identify the Brand Boeing (jets) - Symbol/graphic has meaning, but branding is so much more. - It evokes feelings, reflects quality, differentiates it from competitors.

Identify the Brand Boeing (jets) - Symbol/graphic has meaning, but branding is so much more. - It evokes feelings, reflects quality, differentiates it from competitors.

Why is branding important? Identity Most important element of system’s visual identity. Most visible and reproduced element of our brand. Anchors our identity across all platforms. Evokes trust, safety, growth and success.

OCS Brand Style Guide Provides a guide for consistent communications including: Newsletters Letters Power Point Presentations Business Cards Invitations Photos The OCS Brand Style Guide is provided to you via: OCS Website: OCS Brand Style Guide Jump drive received at today’s meeting

OCS Brand Style Guide Info Sessions Info/training sessions will be provided for staff and posted for later access: Central Office staff School lead secretary/treasurers Onslow View (a resource for those unable to attend a session and for new hires throughout the year) (Specific dates to be communicated when determined.)

Incident Reporting

Good News Spotlight Purpose: Highlight student and employee accomplishments that reflect and communicate the values of OCS. Submit all good news to GoodNews@onslow.k12.nc.us. Good News Spotlight will continue at monthly Board of Education meetings.

Peachjar Digital flyer management system used by schools Cloud-based platform Delivers to parents’ smartphones Saves on “touch” labor Increases effectiveness of reaching intended audiences.

SMORE Newsletter communication District paid subscription Professional design and customizable User friendly Works on phones, tablets and computers Easy to share through social media www.smore.com

Key Messages for OCS OCS offers students many academic opportunities to excel in learning, to become global citizens, and to achieve college and career readiness. OCS has smart, talented, caring, and competent students and employees who together make the organization better. Technology is a tool that accelerates the teaching and learning process, but does not replace the teacher. OCS is fiscally responsible and uses resources wisely to create a safe and engaging learning environment for our students. Growing the physical, social, and emotional health of OCS students is a priority. OCS is developing tomorrow’s leaders to serve the common good. The OCS key messages will be revised with stakeholder input during the 2016-2017 academic year.