LO: To identify relevant information and make appropriate notes for the exam

The music press A case study

Institution – Publishing house Bauer Media Group is Europe’s largest privately owned publishing Group. Offering over 230 magazines in 15 countries, as well as online, TV and radio stations - a turnover of 2.08 billion Euros. Two main divisions – Magazines and Radio millions of personal relationships with engaged readers and listeners to connect audiences with excellent content wherever and whenever and however they want 1953, launch of Angling Times. 1981, 6 June first publication of Kerrang! 1990, acquisition of London dance station Kiss FM (Kiss 100) 1994, the company bought a small magazine called For Him Magazine (FHM). 1996, acquired digital music TV channel The Box, (Box Television), a seven channel joint venture TV business with Channel 4. Bauer Media spans over 80 influential brand names covering a diverse range of interests including heat – the must have weekly celebrity title, Parker's, MATCH, CAR and Yours. Institution – Corporate publishing house with interests in radio and TV

Strong brand identity Iconography of genre (Codes and conventions)

A clear purpose Mission Statement Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from emo to thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands. Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world. We will focus on the BIGGEST things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into, on top of this the interest in older, harder bands, cementing our role as an educator.

Precisely identified audience

Representation Representation of youth and gender

Audience uses and gratification - Generic http://magazines.bauermediaadvertising.com/why_magazines Audience uses and gratification - Generic •Readers become deeply engaged with their magazines. As a result a strong relationship, a bond of trust, grows up between the reader and his or her chosen magazines. Reading a favourite magazine is like talking with a friend •A reader’s identification with an engaging magazine can go well beyond the simple provision of information and ideas. When a magazine strikes a chord it can reinforce the reader’s own self-image. This creates a particularly powerful and trusting relationship Copies tend to be read repeatedly, often picked up more than once during a day and on more than one day. More than 90% of all pages are opened by the typical reader. The average page in a paid-for magazine is looked at 2.5 times by each reader •The intimacy between reader and magazine benefits advertisers. The magazine environment delivers a reader in the right frame of mind to be receptive to the advertising. In the sympathetic context of the right magazine, the strong positive brand values of the magazine can transfer onto the advertisements Collectors items - http://www.rockmine.com/Archive/Musicpapers.html

Success means pleasing the audience Being trustworthy and creating a sense of community Staying in tune with trends Youth culture/needs Trending sounds and fashions Ideologies and information Being at the forefront of technology Print techniques (from 3 colours (1981) to multi-coloured (2013) From the block printing press to digital prints From print to digital platforms Having versatile business structures 1987 becomes weekly rather than fortnightly Acquiring and discarding products 2000 launch of digital radio 2001 launch of digital TV 1981 1986 1999 2013

Example of ‘Convergence’ Kerrang! is the original multimedia platform boasting magazine, online, radio, TV, K! Awards, K! Tour, and K! podcasts.

Example of ‘Synergy’ Synergy – the cooperation of two or more organisations to produce a combined greater effect. Kerrang! And Paco Rabanne men’s aftershave Black XS cooperated to launch a contest for unsigned bands

The Future of magazines http://www.guardian.co.uk/media-network/media-network-blog/2013/mar/07/fall-rise-magazines-print-digital The Future of magazines Adapt to the changing desires of their target audience - fashions Adapt to the needs of their target audience – technology the word "magazine" comes from the 16th century Arabic term makzin or makzan, which means storehouse