4th meeting Palermo-Italy October 2017 Greek Business plan Chania Trekking 4th meeting Palermo-Italy October 2017 “younG ENterpreneurs In eUropean Schools” Genius Project

Promotion Manager & Advertisement Mountain Bikes services Roles General Manager Finance Managers Promotion Manager & Advertisement Mountain Bikes services Trekking services Katerina Thomadaki Sofia Georgoudaki, Antonis Mavromatakis Penelope Vasilaki Eleni Vlavogilaki Katerina Iliaki

Our business’s leading priority is to help visitors and local people explore and admire the beauty of Chania while exercising. Also, we aim to give to our costumers the chance to experience a different way of tourism that will allow them keep in touch with the natural environment. We provide them the appropriate equipment and directions so as to have a safe and an entertaining experience. Mountain biking Hiking/ trekking Many different routes, many different difficult levels ,while exploring the beauty of natural Cretan environment. Main Idea

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Our business area Adventure and activity tourism is a growing sector. 26% of global travelers are estimated to take activity holidays. National tourist boards are trying to promote and develop outdoor activities. Activity holidays are becoming more popular, attracting more women, more over 50s and more families. Escaping the pressure of everyday life, an opportunity to make new friends and self improvement , are three of the most popular reasons for going on an activity holiday.

Target Group - Customers Levels Services Period Preschool and 1st grade schools Very easy and easy trekking 1/10 – 31/5 Gymnasium, high schools Easy, medium Trekking, mountain bike Adults 18-45 All levels All year around Adults 45+ Families

POSITIVE NEGATIVE Low cost for the participants Suitable environment for the activities All ages Combination with other activities – familiarity with local culture and nutrition. Low cost to set up the business Unconventional idea Eco-friendly process of services Used equipment selling Weather conditions Injuries (landslides) Easy wear of equipment ( bike) Not supported by ministry of tourism. Not included in tourism expositions. Lack of know-how and infrastructure for activities. Lack of information for this type of activities

SWOT analysis SWOT analysis WEAKNESSES STRENGHTS OPPORTUNITIES THREATS No competition in our city Physical activity No special skills needed Popular activity Well paid job Clients of high economic status Pleasant working environment Unique natural beauty WEAKNESSES Lack of experience and know how Strong competitors abroad Dependence on tourism Seasonality of the business No insurance coverage SWOT analysis SWOT analysis OPPORTUNITIES Contact with nature and environment Socialisation Increasing demand for such activities Broadens tourism industry Good practices from abroad can be adopted. THREATS Weather conditions Unstable economic environment High possibility of injuries

Services Trekking Mountain Bike Very Easy Easy Medium Difficult 7 Different Levels Very Easy Easy Medium Difficult Very Difficult Hard Mountain Bike 4 Different Levels Very Easy Easy Medium Difficult

Mountain Biking Routes

Mountain Biking Routes-Prices Name Level Distance (km) Duration (min) Cost with equip. Cost with your own equip. Meskla Green 20 60’ 14 Aptera Red 30 90’ 15 Paleochora Blue 60 180’ 50 25 Westcoast Black 200’ 55 Falassarna 35 100’ Important Notes: Your equipment has to be approved Minimum number of participants for all routes is 10 All participants have to fill in PAR-Q application (good health condition )

Trekking Routes - Prices Name Level Distance (km) Duration (min) Cost with equip. (€) Cost with your own equip. (€) Omalos - Lakki Very Easy 10 120’ 20 15 Lakki - Vrissi - Zourva Easy 12 140’ 24 18 Gouverneto - Stavros beach Medium 8 28 Balos - Falaserna Difficult 240’ 30 Samaria Gorge 300’ 35 25 Important Notes: Your equipment has to be approved Minimum number of participants for all routes is 10 All participants have to fill in a PAR-Q application(good health condition )

Marketing - Promotion You can find us at : Facebook Instagram Maps Trip Advisor Leaflets (at hotels, airports and ports) Google

Competition Low competition because of : A few businesses on the field Economical crisis Low service quality Required experience from the staff

Sustainability Healthy community: Sustainable economy. Empowering the Cohesion of our community Strengthening the relationships between the members of the society Sustainable economy. Offering jobs to the local people skilled staff Natural environment Eco friendly activities Appropriate weather conditions During the rides we make sure we do not harm the environment

Funding and Income Funding Income European funding programs - up to 50% of our need 30% bank loan 20% Our own capital Selling our services Sponsoring Equipment rental Selling used equipment

Initial Expenses Description Cost Total Mini Bus 20.000 € Trailer 2500 € 2.500 € Bikes (30 pcs) 700 €/each 20.100 € Hiking canes(50 pcs) 25 €/each 1.250 € Helmets(30 pcs) 20 €/each 600 € Mobile Cameras (15 pcs) 150 €/each 2.250 € TOTAL 𝟒𝟔.𝟕𝟎𝟎 €

Operating Expenses Total Description Cost Annual Rent 600 €/per month 7.200 € Salaries (2 employees) 1600 €/per month 19.200 € Maintenance Equipment Damages 300 €/per month 3.600 € Business Insurance 150 €/per month 1.800 € Promotion/Marketing 200 €/per month 2.400 € Medical Services 1000 €/per year 1000 € Energy/Water 100 €/per month 1.200 € Accounting expenses 50 €/per month 600 € Internet services Total 38.200 €

thank you for your attention Chania Trekking thank you for your attention