Mark Brevard Community Outreach Coordinator New England Donor Services Public education: growing donation by collaborating with your Organ Procurement Organization Mark Brevard Community Outreach Coordinator New England Donor Services

Authorization Performance 2012-2016

Collaboration within the OPO OPO leadership Hospital Relations Family Services Public education

OPO Leadership Authorization is an organization-wide goal CEO engagement in community outreach Community outreach is a standing agenda item at staff meetings Reporting structure

Hospital Relations Hospital Organ Donation Committee attendance Transplant center relationships/living donation Multi-cultural affairs department relationships (Diversity Office)

Family Services Coordinators Attend FSC meetings Completed authorization training Strong FSC relationships results in occasional consult prior to initiating donation discussion with family Development of future volunteer staff

The FSC Role & authorization Jill Stinebring, RN, BSN, MBA Regional Director, New England Donor Services

Staffing for authorization In the past, authorization conversations led by Donation Coordinator Family Services Coordinator position added in 2010 but no clear direction about who should lead donation conversation In 2013, FSC-led conversations made a priority; also began closely tracking data

% FSC-led conversations by year

FSC vs Non-FSC authorization results 2011-2016

Authorization as a priority Organizational goal Primary FSC role & dispatch strategies Evaluating “all” conversations not just medically suitable

Authorization as a priority – Organization Goal Vital to have leader committed to authorization Communicate this commitment to entire organization and externally Everyone pointed to authorization

Authorization as a priority – Primary FSC and dispatch In 2015 we designated a Primary FSC each day (PFSC) Responsibilities include: Prioritizing FSC-led conversations depending on donor type Ensuring every conversation includes and FSC

Authorization as a priority – Evaluating “all” conversations Must have easy access to reliable data Allows for larger number of conversations to be evaluated Easier to identify OFI, especially within hospitals

Overall authorization results by year

# donation conversations by FSCs

2017 NEDS affiliation resulting in creating the FSC role in another DSA Results:

Public Education Media and related events Large-scale events

Benefits of collaboration (examples) The Wish The Black Nurses Association The Links Radio programming OPO staff meeting presentations

The Wish

Black Nurses Association

LINKS Organization

Radio and Television Programming

OPO staff meeting presentations