Preparing the Press Release and other marketing musts

Slides:

Advertisements

Similar presentations

Working with the Media Getting More Media Attention For Your Chapter By: Kelly Loussedes Director of Public Relations February 8, 2006.

Advertisements

NAHU Media Relations Award Criteria The Key for a Successful Media Campaign Presented by Kelly Loussedes Director of Public Affairs National Association.

Paul Mathews HM Revenue & Customs UK

Writing and Using Press Releases Barbara Gastel, MD, MPH Texas A&M University Health Reporting Workshop for Health Professionals and Journalists Accra,

News Media Basics For TRU Grantees Ann Houston Staples, CHES NC Tobacco Prevention & Control Branch

"How to get your news and stories into print, on air and into cyberspace at no cost" Stefan Drew Aka The Marketing Magician.

American Media Unit. Newspapers: Daily subscription in decline, as there is number of competing newspapers. Radio and Television: becoming more competitive.

Innovative web marketing & PR service. HeyPR in brief Reliable consultancy company, Helping clients and generating ideas for their business together with.

CREATING THE BEST MEDIA PITCH FOR YOUR BOOK Ben Cameron Cameron Publicity and Marketing Ltd.

Media Training Workshop National Indian Health Board (NIHB) 28th Annual Consumer Conference (ACC) September 28, 2011 Pamela J. Gentry Office of Communications.

Media relations, budgeting & publics Media relations will have the biggest impact on the success or failure of your public relations program. Despite advances.

Blogger, author freelance writer public speaker and more.

Session 261 Definition of Social Marketing Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability.

UMKC faculty in the news Faculty Senate Feb. 17, 2015.

Communication Strategies. Communicating via Traditional Media (print, tv, radio and online) Securing placements in media outlets, including radio stations,

Lecturer: Roxanne Bloomfield Chevanese Y. Campbell.

April 14, 2011 Public Relations: Effectively Utilizing the Media to Promote Your Resort Jessica VanPernis, Northstar-at-Tahoe Resort.

Traditional Media Or How I Learned to Stop Worrying and Love the News Kelley Freeman Communications Associate Secular Student

Working Effectively with the Media – Part 1 Gary Beaumont, University of Illinois Sara Brewster, Easter Seals Inc. Deborah Danuser, National AgrAbility.

Triggerfish Communications Social Media Training Andrew White & Henry Rubinstein.

BUSINESS COMMUNICATION ENGB213

Objectives Examine the role of the mass media in providing the public with political information. Explain how the mass media influence politics. Understand.

January 28, Thrivent Builds Homes Make News with Thrivent Builds!

1.  One sure-fire way to obtain your small business known is by utilizing press releases. A press release is written material that announces a news kind.

Blogging By Yun Taiho. Your Favorite Blog and Why.

Finding Credible Sources

AUTOBIOGRAPHY The story of someone’s life written by that person.

KNOW YOUR NEWS INTRODUCTION TO NEWS LITERACY. News Literacy: The ability to use critical thinking skills to judge the reliability and credibility of news.

Using media for advocacy Mainstream media. Media Radio Television Newspapers Magazines Internet.

Objectives You will be able to… Define the essential vocabulary terms regarding the media. List at least 4 different types of media. Explain in at least.

Ian Reeves. What you’ll need  Market knowledge  An idea  A hook  Research  Contacts  Pictures  Luck  Persistence.

Principles of Journalism 1/24/2014 Recitation Section: 150 Blog Expectations/What Makes a Good Source/Newspaper Assignment.

WHO IS A JOURNALIST TODAY? HOW IS THE ROLE OF A JOURNALIST CHANGING? JOURNALISM TODAY.

JOURNALISM, YEARBOOK MR. BEARY Writing Feature Stories.

ROOTS 1+2 Advocacy Toolkit ROOTS 1+2 Advocacy toolkit

© Copyright, Debbie Leven, 2013 PR for Startups – 12 Tips by Debbie Leven PR Coach.

Getting the Word Out About WOC Nurse Week: Public Relation Strategies for Success.

Press & PR Catrin Taylor, Amgueddfa Cymru – National Museum Wales.

MARKETING AND BRAND MANAGEMENT GETTING YOUR MESSAGE ACROSS.

MARKETING TOOLS Ms. Lorie BM-3. Ten Marketing Tools for Home-Based Businesses 1) Direct mail - marketing 1)With the rise of marketing, direct.

Illinois Action for Children Media 101: Making the Press Work for You.

What journalists are seeking A good story: people doing interesting things Local connection or significance Shelf life Visual images — video or photos.

LIVE INSPIRED LIVE TO LEARN Maryville Blogs. MARYVILLE UNIVERSITY What we’re going to cover What is a blog? What can I do with a blog? How to get started.

144 DRAFT PROGRAMME ADVOCACY COURSE DAY 3 SESSION 9 Creating the message Quiz 5 Creating the message SESSION 10 Working with the media (1) Website development.

MODULE 8 - “Interviews, Webinars & Your Book” Tana Torrano, CEO – OSBO.org With Special Guest:

Individual Project by Nora-Marie Myers May 3, 2011 Social Media Communities in the Media King 5 Seattle The Huffington Post.

Session Objectives  To build the confidence of participants to know how to prepare and deliver effective TV & radio interviews  To provide tips on.

WRITING A PRESS RELEASE FIRSTLY, IS IT NEWSWORTHY? Imagine the biggest and most frequently used button on a news desk's keyboard... Ask yourself, will.

Feature Stories Hellen, S.Pd. What are feature stories? Feature stories are human-interest articles that focus on particular people, places and events.

Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Chapter Ten: Public Relations Tactics This multimedia product and its contents are protected.

Communication with public via media and social media Anu Ots Communications Manager of Statistics Estonia

Target’s Story: A Bullseye View Joe Curry Social Media Manager Public Relations,

Marketing and Promotion Athens Workshop Community Learning Ambassadors 13 th March 2014.

HTTP :// WWW. BBC. CO. UK / NEWS / VIDEO _ AND _ AUDIO / Enterprise News Non-breaking news (soft news) This provides journalists more options, and more.

Getting the most from the media 5 th October 2012.

Getting into Journalism A short guide to becoming a hack.

The Effective PR Officer

International education + the media

FREE Publicity! Media Attention For Your Business

Module 2 Webinar 3

Getting the Word Out About WOC Nurse Week:

The 5th Self-Publishing Conference

Career Exploration: Interview a Pro

THINK Public Relations

World famous Journalist and Motivational Speaker Angelo Senat Angelo Senat.

Argumentative Informational/Explanatory Narrative

Writing Press Releases

Elements of a News Article

Promoting your paper.

Mass Media Linkage Institutions.

Presentation transcript:

Preparing the Press Release and other marketing musts Ben Cameron Cameron Publicity and Marketing Ltd ben@cameronpm.co.uk www.cameronpm.co.uk

What’s Your Story. What do you have to offer the media What’s Your Story? What do you have to offer the media? Probably more than you think… Book reviews Sidebar hints and tips By-line articles Feature articles Op-ed Articles Personal experiences Interviews Event listings / coverage Anniversary insights Expert news commentary and analysis Blog posts Author / career advice Top 10 lists Book excerpts

Know Your Media: Targeting Outlets Television Newspapers National Local Radio Journals / Organisations / Newsletters Online Magazines Traditional media websites Websites Bloggers

Know Your Media: Targeting Journalists THINK LIKE A JOURNALIST Media bias Journalist specialisations Workload Interviews / points of view Deadlines / pressure

The Free Will Delusion James B. Miles Book Author Hot/breakout topic in current philosophy Banker / Philosopher Explains difficult concepts well Counter-intuitive insight into something we don’t normally think about Up for a fight! Expert quotes Social Justice

The Many Lives of Ruby Iyer Laxmi Hariharan Book Author Popular genre (need to differentiate) Wealth of knowledge about subject and genre Very popular in India Understands marketing Exotic location behind the scenes Strong young female character

Perfect Pitch Be honest about the appeal of your book to journalists Focus on the most likely journalists Email / phone Follow-up and be persistent!!! Accept rejection (eventually and politely) Turn interest into coverage