1. Writing Press Releases
G 747: Legislation and Lobbying
Brian M. Conley

2. Press Releases Press Releases: Guidelines
Rule 1: Be Clear and Concise! (Make it Plain!)
Rule 2: Having a Compelling “Newsworthy” Story
- Explain why what your writing about might interest readers and/or impact a broad community of people.
Rule 3: Think and Write Like a Reporter (or a Blogger)
- Mimic the structure and language of newspaper article or blog post
Rule 4: Provide Quotes
- Provide the targeted media outlet with snappy, ready-to-use quotes.
Rule 5: Edit, Edit, and Edit again
- Make it as easy as possible for the targeted media outlet to use your material.
Rule 6: Target Media Outlets Thoughtfully
- Send to reporters/bloggers who write on your issue, that you have developed a relationship with, that cover the district or politics in general
Rule 7: Personally Contact Target Media Outlets
Sources: CBSNews, How to Write Press Releases;

3. Press Releases Press Releases: Organizational Structure
Subject line/Headline: Write a short, catchy Subject line and Headline (A Tweet).
- What is the point/issue? Why should people care? Why is it urgent?
Date and City:
Introductory Paragraph: Get to the Point –summarize your subject in the first paragraph.
Body: In one or two paragraphs, describe the issue, or legislation and the position of your organization.
Quotes: Provide quotes that reinforce your key points/concerns
Call to Action: Provide readers with instructions for how to get involved or take action
About your Organization: Brief background statement our organization (Mission Statement).
Contact Information: Mailing address, phone, fax, website, social media information.
Sources: Forbes, How to Write Press Releases;