Why You Should Never Apply for a Job Again Developing a Personal Brand Strategy and Digital Footprint Wednesday, September 29, 2010 – 9 :00 AM to 10:30 AM EST

The Battlefield has changed forever

Let Yourself be heard Are you a person of: It is now time to let yourself go and be heard Defining yourself is first understanding who you are Are you a person of: Empowerment Education Belief Ambition/Drive Persistence Risk

Define Who You Are at a professional level What are your most proficient soft skills? What are your most proficient technical skills? What type of culture do you feel is the most ideal setting? Are you a leader or individual contributor? Do you prefer a team environment or autonomous role? Do you prefer a risky or conservative culture? Do you value training and development?

Development of Goals and Objectives Develop a list of goals achieved both personally and professionally Develop a list of future goals you would like to achieve Now think forward….. Do you have the capability to achieve your goals? Do you have the tools and resources to find your way to successful completion? What obstacles may stand in your way?

Professional challenges we all face Mergers & Acquisitions Global Recession Outsourcing Cost cutting initiatives Higher Stock Risk/Lower Interest rates Higher cost of education Uncertainty of social security Growing competition for technology skills

Develop a personal marketing plan

What is in my marketing plan? Target the industries, culture, company size and location you want to situate yourself Choose four to six companies you feel are the best fit Focus on stability, revenue growth, potential for an M&A, personal development Develop a timeline for implementation Develop your personal brand – How am I selling myself (Resume, blog, publications, network/community participation Align yourself with professional communities that will align you with the right relationships Launch!

Is my resume up to snuff?

A Strong resume is about balance

Resumes – Tips and Tidbits Grab the reader immediately Stay away from generic summary or objectives Be very detailed with results and numbers Focus on specific technical skills including versions Stay consistent with type and font Stay consistent with the length of each job summary Use strong words (Led, Implemented) and try to avoid sideline player terminology (supported, helped, assisted) Be arrogant but remain tactful and professional. Be proud of your accomplishments and professional success

Be Prepared….Get an Edge on your Digital Footprint

Tools for Success

Google Profile – Your Virtual Business Card

LinkedIn, Linkedin, Linkedin…Keep it fresh. Keep it real Take advantage of the applications Get involved Maximize your outreach (Group membership Keep it fresh and up to date

HCI – Human Capital Institute

Start a Blog – Share your knowledge with the world – Engagement is the new media

Google Products – They are your friend

Google Sites – Develop a URL Resume Page

Custom Searches – Find what you are looking for right at your fingertips

Twitter – The King of Micro-Blogging How do I use micro-blogging for my job search? How many profiles should I have? How do I track information that is important? Is this a complete waste of time?

Is my content reaching the right population? – Try Tweet Reach

Is Your Resume on Twitter? TwitRes can help

Pluggio. com – Social Media Consolidation and Scheduling Dream Pluggio.com – Social Media Consolidation and Scheduling Dream! (Free Trial Available)

Aggregator sites to track my networks – Try Plaxo

Facebook – The age old dilemma between my professional and social life Facebook – The age old dilemma between my professional and social life? What is appropriate?

Social Diligence – 30 Day Free Trial

Pipl.com

123People.com

Tracking my traffic – Now cyber stalking is getting fun

Going Up! – New Metrics Tool (More Chart/Graph Friendly

Life’s Lesson ! In the end, the key is to look inside yourself and accept that your success is based on all of the elements that guides your life decisions Yourself Friends Family Career Beliefs Morals Cultural Foundation of life The combination of all these resources will be your guiding force leading you in the path of success

Contact Information Mark A. Leon Talent Acquisition Specialist/Social Media Consultant http://www.recruiterpoet.wordpress.com Email: mark.leon@hewitt.com Phone: 612.812.5226 Profile: www.google.com/profiles/markalex222