https://docs.google.com/forms/d/1jELzgbpA_I A9x02DZbvAOtcVv8wEGANJ3o7_95etDQY/e dit#

The Psychology of Innovation What is it? Why Does it Matter?

http://www.youtube.com/watch?v=YmwwrGV_a iE

The Innovation Imperative

Innovation in an unknown Future Globalization, Political- Economic Emergence, Change, Uncertainty…..

Power of Innovation “Innovation is probably the single biggest factor determining who succeeds and who fails anywhere in the world.” – Nick Donofrio, IBM Corporation "Innovation is the specific instrument of entrepreneurship…the act that endows resources with a new capacity to create wealth."  – Peter Drucker “ Innovation distinguishes between a leader and a follower .”  Steve Jobs “ Innovation is the central issue in economic prosperity.” Michael Porter

Terminology What is innovation? Innovation IS NOT invention Innovation IS NOT creativity Innovation IS NOT any new idea

Ideas that change behavior Defining Innovation Ideas that change behavior

A Few Examples

A Few Examples

A Few Examples

Two Faces of Innovation Idea CREATION Idea ADOPTION

Idea Creation: Core Questions How the Mind Works How the Brain Works Social & Environmental Facilitation

What makes a Good Idea? Symmetry Seduction Sustainability Subtraction Example of one feature of a good idea: Elegance Symmetry Seduction Sustainability Subtraction

Reorienting

Pink’s Principles R-Directed versus L-Directed Thinking Abundance, Asia, Automation Cheaper? Faster? Demand? Ages of Man: Agriculture Industrial Information Conceptual

Split Brain Syndrome

Facts Cross wiring Functional Asymmetries Handedness Footedness Left side of body connects to right hemisphere Right side of body connects to left hemisphere Functional Asymmetries Handedness Footedness Eyedness Language?

Six Senses DESIGN STORY SYMPHONY EMPATHY PLAY MEANING