Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer.

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Presentation transcript:

Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer service and quality Target market is young males (20-35) who love sports and quality beer Debt investment will earn 20% return

Invest in Entertainment, Invest in Brewsters

About Brewsters Established in 1989 by the Lanigan family in Regina, Saskatchewan. “Brew Pub” - small-scale brewery committed to brewing high quality handcrafted beer on premise within a licensed pub and restaurant. Canada’s largest 11 locations: Regina, Edmonton & Calgary Widest selection and highest production volume of all brew pubs in Canada New specialty Saskatoon Berry Ale in our Saskatoon location Brewsters Saskatoon marks the 12th location and is the obvious next location for Brewsters to expand into.

Prime Objective … to provide a genuine alternative for beer lovers who want to sample different styles of beer from around the world while enjoying our extensive menu designed to compliment our handcrafted beers. Brewsters Saskatoon marks the 12th location and is the obvious next location for Brewsters to expand into.

Operations Board of Directors: 4 shareholders Diverse backgrounds, strong financial skills 1 Member of Lanigan family Ensures consistency with Brewsters vision

SASKATOON, SASKATCHEWAN BREWSTERS ORIGINAL JOE’S SPECKLEBELLY’S MAGUIRE’S

Human Resources MPAcc grads and qualified CAs 4 shareholders = 4 managers Kristi – Kitchen Management Trained chef Chelsea – Financial Management Formerly lead accountant for Brewsters Nikki – Pub Management Experienced pub manager with double major in Accounting and Marketing Rita – Brew Master Secret recipe and signature product: Saskatoon Berry Ale

Marketing Target Market Product Strategy Young males Sports fanatics Wide selection of draft beer & food Saskatoon Berry Ale & Sampler Trays Entertainment

Marketing Advertising & Promotion Facebook Radio Brewsters website Various sports promotions & daily specials.

Financial Sales estimates are key in generating returns Based on averages from Edmonton & Regina Industry average COGS @ 40% Base case generates 13.5% ROE Debt is secure; room for variances

Investment Total startup financing: $2,700,000 SH: 4 x $250,000 1,000,000 Mortgage 1,000,000 Debt 700,000 Pre-approved mortgage at 8% secured by land & building with value of $2,400,000 Debt investment: 20%, 5 years Land, building, personal guarantees

Invest in Entertainment, Invest in Brewsters