2. Our Product Offer specialty cupcakes, mini cupcakes, cookies, and cakes Baked fresh daily No frozen inventory High priced differentiated product Product MarketProfitsTeamCompetitionAdvantage Double Chocolate Pistachio

3. Ingredients Bake with real ingredients including real fruit purees We use local producers Our favorite - butter - is produced here in Saskatoon by Saputo Fruits Ltd. Product MarketProfitsTeamCompetitionAdvantage

4. Our Market To the energetic, fun loving, care free women who love to indulge in sweet heaven Individualistic Above average income Special occasions such as weddings Product MarketProfitsTeamCompetitionAdvantage

5. Our Offering Creating delectable treats to satisfy the craving of the human spirit A good pick-me-up Make yourself feel special Craving something sweet Product MarketProfitsTeamCompetitionAdvantage

6. Making Money Product MarketProfitsTeamCompetitionAdvantage Year 1Year 2Year 3Year 4Year 5 Revenue 527,325 589,390 647,398 699,710 752,503 COS 358,016 391,400 418,686 468,156 498,587 GM 169,309 197,990 228,713 231,554 253,916 Fixed 190,229 195,276 198,177 205,159 209,938 Income (20,920) 2,715 30,536 26,395 43,978

7. Making Money NPV - $87,581 – Equity Investment $100,000 – At 25% return on equity – Debt Financing $88,400 – At 6% return on debt IRR – 36% Product MarketProfitsTeamCompetitionAdvantage

8. Key Success Factors Capital intensive therefore sales volume is important Lower margin products results in need for higher sales quantity Inventory management necessary to meet demand and reduce waste Product MarketProfitsTeamCompetitionAdvantage

9. Our Team Sisters and Co-founders Learned art of baking on family farm First Crave Bakery in 2004 Five locations in Calgary and one in Edmonton Almost seven years of experience Family recipes for chocolate and vanilla cake Product MarketProfitsTeamCompetitionAdvantage

10. Our Team Board of Advisors Accountant – In the profession for ten years with a CA designation Food Industry Specialist – Past owner of a bakery with twenty years experience Lawyer – Private manufacturing company experience Product MarketProfitsTeamCompetitionAdvantage

11. The Competition Product MarketProfitsTeamCompetitionAdvantage

12. Our Advantage Premium location downtown on Broadway – Different and individualistic Store environment – Trendy – Fun and friendly service Product MarketProfitsTeamCompetitionAdvantage

13. Conclusion Product Market Profits Team Competition Advantage Product MarketProfitsTeamCompetitionAdvantage