JuiceWaala Presented by- Name Roll No. Nidhi Subramanian 2016PGP231 Nilesh Raj 2016PGP236 Mohit Nimbalkar 2016PGP237 Krupal Patel 2016PGP261 Pooja Thakur 2016PGP267 Pradyumna Choudhary 2013IPM061 Pranjali Silimkar 2016PGP278 Priyanka Goyal 2016PGP287 Priyanka Mohanta 2016PGP288

Introduction Market: Juice industry is one of the fastest growing businesses in India Changing lifestyle and increase in income levels have increased the consumption of fruit juices Untapped market, since no home delivery option Increasing level of health consciousness

Description of venture Fresh fruit juices without any preservatives Monthly subscription Home delivery of juices Customers can select the fruit juice he wants Free trial for people who have taken subscription

USP 100% natural No preservatives Delivery at doorstep Delivery even on weekends Well-planned schedule to take care of your diet

Organizational Plan 10-12 delivery personnel 4-5 employees for juice preparation 1 Administrator The delivery persons will work in shifts of 6 AM to 9 AM and 5 PM to 7 PM Other employees will work in shifts of 5 AM to 8.30 AM and 4 PM to 6.30 PM

Target Market Students living in hostels or PGs Households Hotels and Restaurants Working Professionals

Promotional Strategy Juice pack Normal Pack (250 ml) We will position our product as 100 % natural Good taste Reasonable Price No added preservatives

Marketing Strategy Collaborate with the newspaper delivery boy to put our pamphlets in the newspapers that he delivers every morning Put our posters & promotional stalls in campuses and office areas Use social media for customer demand reviews and feedback

Operation Plan Purchase fruits from local vendors everyday Prepare fresh fruit juices and pack them After packing, distribute the packets according to customer orders Use of bikes for delivering the juices A website where customers can place the order & subscribe our product

SWOT Analysis STRENGTH WEAKNESS OPPORTUNITY THREAT Easy accessibility to raw materials Very little competition Untapped market Health oriented Reasonable price WEAKNESS Seasonal availability of fruits and vegetables Dependence on monsoon Lack of trust Competition from packaged juices OPPORTUNITY More health conscious population Growing number of people staying in hostels and PGs Competitive advantage over carbonated soft drinks Markets in other cities THREAT New players may enter the market Sudden shifts in tastes and preferences of people

Funding Private funding Reason: Not a high initial fund requirement Saves us interest on loan Easier to break even Subscription funding

Future Plans Initially we will work only in one city but later on we will expand in all the metropolitan cities. After building our brand value we are also planning to sell healthy snacks like sprout, fruit plates, etc. on customer demand. We would sponsor events related to health and physical fitness.

Exit Strategy Wind up Sell off all the assets Refrigerator Bikes Kitchen appliances

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